January 8, 2019
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Power Words and Phrases
A Final New Years List
Words matter. They have power. In fact, they have so much power, a trend for 2019 is to replace that old-fashioned list of goals with a word of the year. Is your year going to be about freedom, ambition, empathy, health, or maybe wealth? (If you’re not sure, consider letting fate decide with this word of the year generator.)

As our New Year’s gift to you, the PWR team would like to share some of our favorite words and phrases in list form to help tackle a challenge we see many clients struggle with: how to differentiate subject lines and headlines (because yes, they should be different – remember that most folks view them in tandem). So to jump into the list frenzy and address this small issue, we offer you 75 great headline words, 75 great subject line words, plus 75 words to avoid in subject lines. Hope you find it helpful.
 
 
75 Words and Phrases to Use
for Writing Emotional Headlines
 
Advice
Highest
Popular
Affordable
How to
Practical
Announcing
Hurry
Professional
Approved
Imagination
Promising
Astonishing
Immediately
Reduced
Authentic
Important
Reliable
Bonanza
Improved
Remarkable
Challenge
Informative
Revisited
Compare
Innovative
Security
Complete
Introduce
Shrewd
Crammed
Launching
Special
Daring
Lavish
Spotlight
Destiny
Lifetime
Sure Fire
Discount
Limited
Surprise
Emergin
Love
Survival
Endorsed
Lowest
Tested
Exclusive
Luxury
The Truth About
Expert
Magic
Timely
Finally
Mammoth
Ultimate
Focus
Miracle
Unique
Focus
New
Unlimited
Fortune
Now
Unlock
Genuine
Obsession
Urgent
Growth
Perspective
Valuable
High Tech
Pioneering
Wanted
     
 
 
 
75 Words and Phrases to Use in Subject Lines
 
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Advice
Go
Plus
Alert
Golden
Promotional
Available
Great Deals
Register
Back In Stock
Great Ideas
Renew
Brand New
Hurry
Revision
Breaking
Important
Snapshot
Bulletin
Information
Soon
Can…?
Introducing
Special
Celebrate
Is Coming
Still Time
Changed
Jokes
Thank You
Congratulations
Just
Thanks
Content
Last Chance
Today Only
Contest
Latest
Token
Continue
Limited Time
Top Stories
Daily
May…?
Update
Deduction
Monthly
Upgrade
Deserve
New
Urgent
Do…?
News
Voluntary
Event
Notice
Waiting
Exclusive
Now In
Weekend
Expired
Numbers 
Weekly
Expiring
Off Selecting
What … ?
Fastest
On Sale Now
Won't…?
Forecast
One Day Left
Wonderful
     
 
 
 
75 Words and Phrases to AVOID in Subject Lines
 
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Increase
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Bargain
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Secret Of
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Can't
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Stop
Cash
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Won
Debt
Priority Mail
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Direct Mail
Prize
Year
     
 
We hope 2019 is a terrific, fabulous, rewarding year for you. We look forward to shared success –  reach out to us anytime.
 
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Merriam-Webster’s word of the year for 2018 was JUSTICE – the maintenance or administration of what is just, especially by the impartial adjustment of conflicting claims or the assignment of merited rewards or punishments.
 
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Holiday Tips 99 Words on
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Long Term Content Get Emotional
Check out PWR’s list of words that trigger emotions here.
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