October 3, 2017
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Travel Journalists Speak Out
Once again, we’ve reached out to journalists, this time in the travel space, to get their thoughts on communicating with PR pros. How do they want to receive releases? What assets matter to them? How often do they want to hear from you? Check out our latest infographic for answers to these questions and more.
 

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Want more info like this? Check out PWR’s Media Relations Resource Center for more about what we’ve learned from the media and more.
 
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Eighty-two percent of travel journalists told us they’re more likely to turn a release into a story if they have easy access to fact sheets and backgrounders.

— PWRs 2017 survey of travel journalists
 
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Asked what they wanted PR pros to know about their release preferences, one journalist told us they want releases “via e-mail. An informative headline, a catchy lead and then straight to the point of the release. Attaching a photo or providing a link to images greatly increases chances of picking it up not just from me but other journalists. Also, being quickly responsive to any follow-up inquiries is huge.”
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