Brands & Fans: 10 tips for maximizing your online content...
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  October 2015
Powerlines
 
Handy Branded Content References
Three cheat sheets, two punchlines,
and one checklist from Team PWR
Let’s face it, all this buzz about visual storytelling and branded content and distribution and amplification can get a bit…well, much.  As content geeks, even we have to double check to make sure we’ve crossed our T’s and dotted our I’s. How do we do that?

We ask ourselves a series of questions every time we create content for one of our fabulous clients. Like, what is the ideal length for a YouTube video, a Pinterest post, or an email preheader? (There’s an Ideal Length Cheat Sheet for that.)1 Or, what are ideal image sizes for Facebook, LinkedIn and Instagram? (There’s a Social Media Image Size Cheat Sheet for that, too.) Or maybe, how can we create visual content for the where, when and how for brands that don’t have an easy visual tie-in? (You guessed it, there’s a Visual Content Cheat Sheet for that, too.)2
 
Project Spotlight
spotlight This New Media Release created for Yum! Brands includes all the media-friendy, transferable assets journalists, bloggers, and other influences want easy access to, including a compelling video and heart-tugging images to support World Hunger Relief.

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Here’s a more comprehensive checklist we’ve
put together to keep projects on track.

Download this checklist!

 
DOWNLOAD BRANDED CONTENT CHECKLIST

 
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Finally, we owe you two jokes (it was in the subhead after all). Here are two of our fav marketer jokes. Have a better one? Email us here—we’re always in need of a good giggle!

imageWhat is a pirate's favorite piece of marketing content?
A webinAAAAR
  imageWhy did the marketing couple decide not to get married?
Because they weren't on the same landing page
 
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Sources:

  1. Courtesy of The Internet is a Zoo, with some modifications from the PWR Team
  2. Concept borrowed from The Back of the Napkin by Dan Roam
 
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Did You Know? PRSA Guest Blog
Check out Malayna’s recent guest blog post for PRSA’s ComPRehensions.
   
Cheat Sheets Download these cheat sheets!

Download cheat sheets below:

Ideal Length Cheat Sheet

Social Media Image Size Cheat Sheet

Visual Content Cheat Sheet
 
 
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Ideal Length Cheat Sheet Image Size Cheat Sheet