Check out PWR’s new infographic on integrating owned, earned and paid media...
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  July 2015
Powerlines
 
Why Branding Earned Media
Is More Important Than Ever An Infographic
Marketers have long talked about the three media buckets: owned, earned and paid media. But as the import of converging media grows, and the value of consistency in storyline, voice and look becomes increasingly clear, the value of branding your earned media assets—news releases, newsrooms, EPKs and other PR tools—increases along with it.

Long gone are the days when your consumer-facing assets can shine while media, bloggers and other influencers get lackluster, workman-like collateral. Text only news releases no longer do the trick. And beautifying media-facing assets isn’t just for the media anymore—consumers now run across your releases, newsrooms and PR content online. In addition, the media is more likely to cover your brand’s story if you package and deliver transferable content such as video, images and slideshows. Consistent, high-quality branding helps your effort to better converge your buckets.

Click here to view the full-size version of PWR's infographic:
 
Project Spotlight
Carla Irwin & Associates Ensuring consistent
branding across assets
and platforms is key.
PWR recently helped small business, Carla Irwin & Associates, do just that, expanding the company's color palette and flowing branding across digital and print assets. Check out the new website and e-newsletter!

arrow   See More Cool Projects
 
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infographic

View and Download Infographic Above

   
Did You Know? Tweets with images get more shares. So in addition to auto-populating share text with your newsletters, releases and other assets, include an embedded image as well in order to maximize engagement. Want to see how that works? Simple. It works just like this.  
   
 
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The many clients who work with PWR know that we’re downright geeky about ensuring all earned media assets we touch are highly branded and stand out from the clutter. Get it touch if we can help with yours.
 
 
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