Brands & Fans: 10 tips for maximizing your online content...
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  October 2014
Powerlines
 
Brands & Fans: 10 tips for maximizing your online content
Yes, we all know online content is important. There are a million reasons this is true. One key reason is that the traditional one-to-many marketing messages are now being augmented by many-to-many strategies. In other words, brands are moving beyond communicating to consumers through traditional mediums such as radio, TV and print and are now also reaching consumers via social media and other online platforms. Consumers are now passing those messages, and their own opinions about brands, on to other consumers.

Put more simply, audiences have big giant megaphones and what they say about a brand is increasingly as important as what brands say about themselves.

So with that in mind, we want to offer up 10 tips for maximizing your online content. See below to listen to a quick webinar from our Managing Partner, Malayna Evans Williams. Or, if you’re in the mood for a spoiler alert, scroll down for a quick overview of our top 10.
 
Project Spotlight
spotlight Looking for a good way to share your brand or product’s history? Check out this slideshow PWR created for McCormick and its PR firm, Weber Shandwick, to highlight the organization’s story. It’s complete with an embed code so journalists can easily grab and reuse.

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Slideshow Recap:
10 tips for maximizing your online content

  1. Relevance Rules
  2. Interactive Engages
  3. (Visual) Stories Move People
  4. Looks Count
  5. Language Elevates
  6. Repurpose, Reuse and Re-share
  7. Cross-pollination Works
  8. Empowerment is a Good Thing
  9. Authentic Rocks
  10. Metrics are Good. Engagement is Better.

Have something to add? Reach out anytime—we’re always happy to hear from you.

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Did You Know? PWR already tests each and every email before distribution to ensure it works and renders well across systems and devices. And now, we also ensure your emails look great on iPhone 6. Check out this test.
 
 
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