Check out these great tips for your holiday email!
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    August 2014
Powerlines
 
Brand Marketing 101
Back-to-School Starter Quiz
The back-to-school season is just around the corner. To celebrate, we wanted to toss out some "hey-did-you-knows" about marketing’s history and the effectiveness of various platforms and tactics. What does the color red say about your brand? Which medium delivers better ROI: email or direct mail? What happened in 1864 that changed marketing forever? Which brands hide subconscious images in their logo?

Whatever your favorite subject—art, history, math or social studies—our little quiz has a question for you. Better ideas? Send them our way. We're always happy to hear from you.

Hover over the answers in the boxes to reveal the correct answers and test your brand marketing IQ. Go ahead. Test your knowledge!

 
Project Spotlight
spotlight Check out this animated map PWR created to share statistical info about state-by-state contributions for the American Academy of Orthopaedic Surgeons' advocacy team. It's a great way to render complex info digestible, engage a target audience, and highlight local info as needed.

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Want to mine our sources for more fun info? Go ahead, click here, here, here, here, here, here, here, and here.

 
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Monthly Tip It's About Relationships
Growing relationships via email is a lot like growing relationships anywhere else. Success requires constancy, predictability and reliability. One tactic we’ve seen working well for clients trying to improve brand rapport with the media is monthly, or quarterly, e-newsletters sent to the same list of journalists on a consistent basis. It’s a great way to establish your brand as a resource and partner.
 
 
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