Media Update
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CONTACTS:

Jennifer Allyn
(847) 240-1730
jallyn@aad.org

Nicole DiVito
(847) 240-1746
ndivito@aad.org

Kara Jilek
(847) 240-1701
kjilek@aad.org


ACADEMY SOCIAL MEDIA:


 

Most popular Facebook post in July:

imageSometimes acne can leave behind permanent scars. Do you wish you could make your scars disappear? There are treatments that can help: http://ow.ly/zgZ3U

1,270 Likes
466 Shares
92 Comments

Most popular Twitter post in July:

imageAre you applying enough #sunscreen? Are you reapplying often enough? Check out this video to be sure: http://ow.ly/zvTMi

30 Retweets

 

NEWS RELEASES:

Chicago Bears Join the American Academy of Dermatology in Fight against Skin Cancer

Dermatologists commend HHS, CDC, Surgeon General actions to safeguard the public from skin cancer

Delaware bans indoor tanning for minors under 18

Atlanta Falcons RISE UP with the American Academy of Dermatology to fight skin cancer

American Academy of Dermatology responds to Wall Street Journal article

American Academy of Dermatology Statement on sun exposure, vitamin D levels and mortality

Melasma: Tips to make it less noticeable

Hawaii becomes tenth state to ban indoor tanning for minors under 18

FEATURED VIDEO:

Melasma: Tips to make it less notieable

 

MEDIA UPDATE

Tips, pitches and news from the Academy to assist you with media relations.

 
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Featured stories from July 2014

LATEST HEADLINES:
U.S. Surgeon General Issues National Call-to-Action on
Skin Cancer Prevention

In late July, the U.S. Department of Health and Human Services’ (HHS) Office of the Surgeon General and the Centers for Disease Control and Prevention issued a call to action to encourage the public to adopt skin-protection practices when outdoors and to avoid indoor tanning.

 

 
“Tanned
skin is damaged skin.”


– Boris Lushniak, MD, FAAD acting U.S. Surgeon General and Academy member
 
   TWEET THIS
 

Academy member, Dr. Boris Lushniak, Acting Surgeon General issued the call.  He was joined by Academy member, Dr. Howard Koh, assistant secretary of health at HHS, who recognized the AAD for its support in the fight against skin cancer. Dr. Koh also recognized Academy president, Dr. Brett Coldiron, who was in attendance at the call-to-action press conference. 

The AADA distributed a news release supporting this announcement. Dr. Lushniak participated in numerous media interviews providing sun protection tips for the public and explaining why UV exposure, either from the sun or indoor tanning, is dangerous.

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Featured stories from July 2014


 

Dr. Richard Glogau discusses the dangers of patients seeking cosmetic treatments from non-physicians.  

 

Dr. Susan Taylor provides tips to protect against sunburn and heat stroke.

     
 

The Academy’s Dermatology A to Z video on How to Look for Bedbugs is featured. This video has been the Academy’s most popular yet, with more than 130,000 YouTube views. 

 

Drs. Rosemarie Ingleton, Harold Lancer, Bethanee Schlosser and Elizabeth Tanzi discuss common reasons for adult acne and explain how it can be effectively treated.

     

Drs. David Colbert, Mary Lupo, Meghan O'Brien,
Jessica Weiser, and Joshua Zeichner discuss the
causes and treatment for keratosis pilaris.


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Academy News and Resources

Stay current on dermatology issues in the news with the Academy’s Media Relations Toolkit. Information listed here will help you prepare for media inquiries with key messages and tips for interviews, as well as educate your patients on important dermatology issues. Login required with your AAD username and password.

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Have you or your patients experienced challenges
with narrowing networks?

The American Academy of Dermatology is interested in your experience with narrowing networks. The Academy is trying to determine how dermatologists and patients are being affected and how to draw media attention to this problem. We would like as much feedback from members as possible.

Have you lost any patients due to narrowing networks? Do you think any of these patients would be willing to share their story with the media? If so, please provide a brief overview of their situation, without violating HIPPA, (i.e. age, severity of condition, etc.), especially noting how you and they learned that treatment with you was no longer covered within their insurance network. Once we receive your feedback, we may ask you to reach out to your patient to see if they would be willing to speak with the media.

If you have any questions or a story to share, please email mediarelations@aad.org.

 

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One More Thing

When a reporter asks at the end of a phone or email interview, “Is there anything else that you would like to tell me?” this is an opportunity to pitch a new story idea. Here are some pitches and background materials you can use with reporters in the coming month.

Short-Lead Angle   Long-Lead Angle

August is Hair Loss Awareness Month:
I can share tips and answer questions on how to identify early hair loss, such as how can you tell the difference between hair loss and normal hair shedding.        

 

New Year, New You: The new year is a time of renewal and for some people that can include a freshening of their skin. In the expert hands of a dermatologist, cosmetic treatments can improve the look and feel of the skin. I can share important information about why a board-certified dermatologist is the best doctor for a variety of cosmetic skin treatments and procedures.   

Remember: Short-lead media angles are developed to assist you with what journalists can cover now (i.e. daily newspapers, television and radio news). Long-lead media angles are for journalists who write for monthly printed publications or longer-lead broadcast media (i.e. consumer magazines, and newsmagazine television or radio programs).

 

If you work with a PR agency or a university or hospital PR department, please forward this issue of Media Update and work with them to utilize these resources. For more information, contact mediarelations@aad.org.

 
 

As a reminder, when participating in media interviews, please refer to yourself as a board-certified dermatologist and member of the American Academy of Dermatology. Please note that the only Academy spokesperson is the Academy president or his or her designee. The Academy spokesperson represents the official position of the Academy.

feedback

The media links featured in this e-newsletter are only a selection of the coverage on the specialty of dermatology. In order to prevent copyright infringement, the media links featured must be readily accessible on the original publisher's or broadcaster’s website.