Creating and sharing digital content is a must-do in today’s fast-paced marketing world. One great way to keep content flowing to your audience is to repackage and repurpose. Sometimes you have terrific content in-house and changing it up a bit (turning that Powerpoint into a video, for example) and resharing across your multiple platforms can create great results.
This customized New Media Release we designed and sent for Lunchables Lunch Combinations campaign is loaded with images, background info and even a product request form, giving the media everything they need to easily cover the story.
See more releases, newsletters, tips, evites, websites and more here.
Back to Basics: PWR’s Favorite Digital Tactics, Tips, Info and Ideas
The back-to-school season got you feeling a bit scattered? We thought we would share some of our favorite digital tips, info, tactics and ideas to help get you organized. Whether you’re majoring in PR, marketing, email, or just getting started creating and sharing content, now is a good time to review and sharpen your wits for the year to come.
If your coursework includes managing email campaigns, take note of these 15 simple tips that can help you ace your next campaign. Scroll through the slideshare below for our thoughts on best send times, whether subject lines really matter, how to tie social media into your email, and more.
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For the sixth year in a row, PWR surveyed over 200 journalists to learn about their news release preferences. We found out how they want to receive releases, what they want in them, and how newsrooms are changing to adapt to the digital world. Click here to view the survey—you’ll be top of the class!
Marketing mavens have learned the lesson: Digital channels work synergistically. So, successfully integrating your email campaigns—the heart of any good web stratgy—with your social media channels is essential. This infographic shares stats and ideas for cross-pollinating social media and email.
All of us who create and share digital content understand that digital has ushered in profound changes in how audiences consume, create and share info. Audiences are more empowered than ever and old one-to-many marketing strategies are being augmented by new many-to-many strategies. So don’t miss the bus: Click below to watch PWR’s Managing Partner, Malayna Williams, discuss this trend and how you can take advantage of it.
When it comes to digital strategies, there’s no time for recess. Changes happen fast and audiences adapt to new communications channels quickly. Every once in a while, it’s good to take a break and review what we’ve learned in the past year. We hope you aced it!