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CAMPBELL CELEBRATES ANDY WARHOL AND
50 YEARS OF POP CULTURE HISTORY
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THE STORY   FACT SHEET   50 YEARS: WARHOL & CAMPBELL   IMAGE GALLERY
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50 Years: Andy Warhol and Campbell Soup Company

Campbell’s condensed soup will always be linked to the Pop Art movement in the U.S., thanks to Andy Warhol’s inspired paintings. While Campbell did not commission Warhol to paint the original soup cans, the company is proud to be associated with his work and has supported his legacy through the years. Here’s an overview of the relationship between Andy Warhol and the iconic red and white soup brand.

1962:    Pop Artist Andy Warhol paints his first Campbell Soup piece, 32 Campbell’s Soup Cans, and exhibits the work in his first solo gallery exhibition held in Los Angeles.  Each of the thirty-two canvases depicted one variety of soup and was displayed, side-by-side, like cans of soup on a grocery store shelf.
1964:  Campbell Soup Company commissions Warhol to paint a Campbell’s Condensed soup can as a retirement gift for outgoing board chairman Oliver G. Willits.
1985:  At the request of Campbell, Andy Warhol paints the packages of its new Campbell’s Quality Dry Soup Mix boxes. The portrait was unveiled at New York’s Whitney Museum and doubled as a product launch.
1987:    Campbell Soup Company donates $2,000 to the New York Art Academy to inaugurate its new Andy Warhol Scholarship Fund where Warhol was on the Academy’s Board of Directors.
1993: Andy Warhol’s Campbell’s Soup Can (Tomato) is purchased and placed in the Campbell World Headquarters office.
2004: Campbell launches limited-edition Warhol soup can labels for a Giant Eagle store promotion in Pittsburgh, PA, Warhol’s native city.
2006: Campbell releases limited-edition Warhol soup can labels as part of Barney’s New York “Andy War-holiday’s” 2006 holiday event.
2012:  To celebrate the 50th anniversary of Warhol’s famed soup can paintings, Campbell releases limited-edition Tomato soup cans with labels derived from original Warhol artwork. The four cans are available at most Target stores nationwide in Sept. 2012 while supplies last.

 

 
CONTACT

Liesl Henderson
Campbell Soup Company
856-968-5891
Email

Emily Semmelman
Weber Shandwick
312-988-2065
Email




MORE INFO

Warhol Foundation

Campbell's Soup

The Metropolitan
Museum of Art


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©/®/TM The Andy Warhol Foundation for the Visual Arts, Inc.
 
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