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CES Show

In this photo provided by the Reese's® brand, Sam Bazdarich and Renee Smith sample the new Reese's Minis at The Consumer Electronics Show, Thursday Jan. 6, 2011
at The Las Vegas Convention Center.  Just as technology gets smaller and smaller, the new Reese’s Minis are the smallest Reese’s Peanut Butter Cups ever.”
(Reese's/Eric Jamison)

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CES Show

In this photo provided by the Reese's® brand, Reese’s® Minis, one of the most unexpected launches at the Consumer Electronics Show, are unveiled Thursday Jan. 6, 2011
at The Las Vegas Convention Center.  The new Reese’s Minis are approximately the size of a dime and feature the same combination of chocolate and peanut butter as the original.
(Reese's/Eric Jamison)

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CES Show

In this photo provided by the Reese's® brand, Reese’s® Minis, one of the most unexpected launches at the Consumer Electronics Show, are unveiled Thursday Jan. 6, 2011
at The Las Vegas Convention Center.  Billed as “The Next Big, Little Thing,” Reese’s Minis, the smallest Reese’s Peanut Butter Cups ever, is serving as the official candy of the show. 
(Reese's/Eric Jamison)

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CES Show
In this photo provided by the Reese's® brand, Tech guru Chris Pirillo, founder of the Lockergnome blogs, shows off the new Reese’s Minis at the Consumer Electronics Show Thursday Jan. 6, 2011 at The Las Vegas Convention Center. Just as technology gets smaller and smaller, the new Reese’s Minis are the smallest Reese’s Peanut Butter Cups ever.
(Reese's/Eric Jamison)

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Reese's® Logo
Reese's® Logo

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Reese's® Minis Logo
Reese's® Minis Logo

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Packaged Minis
Packaged Reese’s Minis

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Minis at CES

MINI IS THE NEXT BIG THING AT CES. Intel and Reese's® Peanut Butter Cups launch
exciting new "mini" innovations at the 2011 Consumer Electronics Show in Las Vegas. The new 2nd Generation Intel® Core™ processor, which is packed with 1 billion transistors and delivers entirely new visual experiences for laptop PC users, is compared here to the new Reese's Minis, the smallest, unwrapped version of Reese's Peanut Butter Cups.
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Reese's® Single Mini Unwrapped
Reese's® Single Mini Unwrapped

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Reese's® Minis with Bite Unwrapped
Reese's® Minis with Bite Unwrapped

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Anna Lingeris
The Hershey Company
alingeris@hersheys.com
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M Booth & Associates
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212.539.3220
856.261.4625 cell

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FEATURED VIDEO

We’ve shared Reese's Minis with a few tech personalities you might recognize.
Watch the videos to see their reactions.


Chris Pirillio

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