Now is the time to start thinking about your digital holiday plans. Long lead
holiday releases, gift guides
and digital holiday cards are fun, effective and green. See below for some creative ways to reach your audiences this holiday season!
We invest a lot of time and energy into understanding the needs of journalists and translating those needs into digital projects designed to work well for the press and increase pick-up for the many PR professionals we work with. This month, our Managing Partner, Malayna Williams, shares her thoughts on what we’re learning, what the media wants, and how you can effectively align your news release tactics with today’s digital reality for better results.
Click here to watch Malayna discuss ways to improve your news release tactics.
For more information on what we're hearing from the media, click here to learn what they told us about news release preferences. And, to learn what they said about new media, click here. Have an idea for next year's survey? Let us know—we're always interested in your two cents!
'Tis the Season to Start Thinking Digitally
The holidays are a great time of year for many reasons, not the least of which is that it's a good time to get extra creative with your digital assets. To make the most of the season, consider sending long lead releases and gift guides now and resend the same assets to short lead publications later. Start incorporating holiday themes and calls-to-action in your newsletters and e-tips. And, get innovative with this year's holiday card: invite your friends and fans to build a snowman, toss a few snowballs, or relax by a crackling fire. It's a great way to spread a little extra love (and save a few trees)!