Triple Double Oreo
At Last! The New Triple Double OREO Cookie Hitting Shelves Now
After Months of Anticipation, OREO Launches New “Twist” on Milk’s Favorite Cookie

EAST HANOVER, N.J. (Aug. 17, 2011) – After months of rumors, speculation, and excitement, the most anticipated cookie on the planet has finally arrived.   

In early May, word of the yet-to-be released TRIPLE DOUBLE OREO cookie reached the Internet and within hours, OREO fans were buzzing throughout social media about this new take on the iconic cookie.   At long last, the wait is over.  The TRIPLE DOUBLE OREO cookie, which combines two layers of OREO creme, one chocolate and one original, with three layers of crunchy, chocolaty OREO cookies, is available in stores nationwide.

“Our fans’ passion and enthusiasm has challenged us to raise our game. With the TRIPLE DOUBLE OREO cookie, we set out to take OREO to another level by adding a new twist,” said Jessica Robinson, associate director of consumer engagement, Kraft Foods. "We are looking forward to engaging with OREO fans as they share their twisting, licking and dunking moments with the new TRIPLE DOUBLE OREO cookie.”

One Global Cookie, Many Unique ‘Twists’
The new TRIPLE DOUBLE OREO cookie is another way in which OREO is creating fun new ways for people to enjoy the moment of childlike delight when twisting, licking and dunking an OREO cookie in milk.  This iconic ritual is enjoyed throughout the world, from the United States to France to China.  In fact, the TRIPLE DOUBLE OREO cookie is a new twist on Argentina’s OREO “x3” (pronounced “Por Tres”) cookie, introduced in 2010.  Similar to the TRIPLE DOUBLE OREO cookie, the OREO x3 features three layers of cookie, and two layers of creme.

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Basil Maglaris
Natalie Horner

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