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MARCH TIP

When crafting a From Line for your email, use the name of the featured organization—organization names deliver better metrics than marketing firms, PR firms or personal names. Honest, clear and concise is always best.

See more tips here.
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NOTES & QUOTES

“Our needs have changed due to an increasingly small staff and a greater concentration on our digital platform. Time is not a luxury anymore but a commodity; if we can receive items by email it will speed up the process of distributing or using it for the web or print.”
Anonymous Journalist

See more journalist comments about news release preferences here.

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PWR ON THE WEB

Check out this
PowerPoint presentation from a recent PRSA webinar, hosted by our managing partner, Malayna Williams.

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GET IN TOUCH!

(312) 924-4224
www.pwrnewmedia.com

BLOG: releaseit.pwrnewmedia.com

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The Envelope, Please.
The First Annual Power Awards Take Center Stage at PWR

Hollywood may have Colin, Meryl, Avatar and The Hurt Locker, but we have some pretty impressive stars and productions of our own. So to celebrate the many well-conceived and cleverly-executed digital projects we’ve enjoyed working on with our innovative PR and marketing clients, we’re announcing the first annual Power Award winners. And the winners are...

ali christinaBest Use of Images
Yum! New Media Release
This New Media Release sent by Chicago's Weber Shandwick office really pops with terrific images that truly tell a story. (Christina and Ali make great co-stars!) Click to view.

bootsBest Use of Video
Norton Norris Evite
This clever video evite, by mid-sized marketing firm Norton Norris, really rolled out the red carpet, enticing people to visit their conference booth. (Is it possible tumbleweeds are a seriously under-used prop?) Click to view.

blog
Best Use of Blog

Joint Commission New Media Release and Blog
This topic-specific blog was designed for inclusion in a New Media Release and engaged healthcare professionals and the media alike to join the conversation. It was a real winner. Click to view.

jazzman
Best Animation

Zatarain’s New Media Release
This animated New Media Release sent by Weber Shandwick, on behalf of Zatarain’s, shows off their leading man with style, pizzazz, and a catchy sound track. Click to view.


starBest Transferable Assets

Build-A-Bear Workshop New Media Release
Sent by St. Louis’s Blick & Staff Communications, this Build-A-Bear New Media Release stars video, audio, static images and an easy-to-transfer slideshow. Click to view.

ptaBest Social Media Platform Page
National PTA Facebook page
The new National PTA Facebook page welcomes visitors with good looks and cute kids, enables streaming video, and features quizzes and other dynamic content. A truly well cast production. Click to view.

Best Monthly Tips
Chicago Canine Club Monthly Tips
This dog training and grooming tip we send out monthly for local doggie daycare, Chicago Canine Club, is a great way to build relationships, share value with monthly offers and coupons, and put these canine celebs right in the spotlight. Click to view.

red carpetBest Newsletter
Community Support Services E-Newsletter
This e-newsletter sent for a Chicago-based non-profit, Community Support Services, really rolled out the red carpet with useful info and visual effects for a truly original score. Click to view.

Best E-Marketing Piece
ross Ross Education Center E-marketing
This e-marketing piece, sent to potential students on behalf of Ross, features useful information along with a compelling video loaded with a supporting staff of students' comments...a box office hit! Click to view.


degreeBest Use of Branding

Degree New Media Release
This New Media Release was certainly, and appropriately, well dressed! It captured the brand's look and feel and delivered loads of great content to the press. Click to view.

Choosing from the many projects we work on was a tough vote for the PWR team but we think we’ve chosen some true winners. We work with many stars and on productions large and small and look forward to celebrating even more dramatic and exciting projects in the future. Get in touch to get creative with us anytime.

 
 
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