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Build-a-Bear Workshop
Holiday Gift Ideas from
Build-A-Bear Workshop

ST. LOUIS (Sept. 22, 2010) - Build-A-Bear Workshop® is the place for holiday gifting.  With gifts that give back, classic friends and holiday traditions, personalized gifts with sound, stocking stuffers and more - there’s something for everyone on the list and for every budget.  Fulfill gift requests with one-stop shopping at any of the more than 400 Build-A-Bear Workshop stores globally or online at®

Survey Says: Moms Prefer Items That Help Charities
A new survey conducted by Build-A-Bear Workshop has found more than 60 percent of moms polled said when selecting holiday gifts they prefer products that benefit charities. And nearly 89 percent said it was important that Build-A-Bear Workshop offers special animals and other items that donate to charity and promote awareness of the importance of giving back to your community, particularly during the holidays.

Gifts that Give Back:  Build-A-Bear Workshop offers a variety of options for charitable giving.  For instance, when you purchase the new Turner Owl™, Build-A-Bear Workshop donates 50 cents to First Book to provide new books to children from low-income families and 50 cents to the Build-A-Bear Workshop Bear Hugs Foundation to support other literacy and education programs.  This makes a great gift for teachers or any other cause-focused folks on the gift list.

Awesome in Argyle Turner Owl™ Jack Russell
Snowflake Style Champ – A Champion
Fur Kids
Gray Wolf

Turner Owl is just one example of animals from Build-A-Bear Workshop that supports special causes through the Build-A-Bear Workshop Bear Hugs Foundation.  Other furry friends benefit domestic pet programs (Jack Russell Terrier is a favorite in the Bearemy's Kennel Pals® series), children’s health and wellness causes such as juvenile diabetes, autism and children’s cancer research (Champ – A Champion Fur Kids), and endangered animals and their habitats (WWF® Gray Wolf)

Classic Friends
Have a classic holiday with the entire Rudolph the Red-Nosed Reindeer® Collection A make-your-own Rudolph the Red-Nosed Reindeer with light up nose is sure to brighten the holidays. Clarice®, the beary special friend of Rudolph the Red-Nosed Reindeer, has a light up heart and the two “talk” to one another when you press their ears in sequence.  Bumble the Abominable Snow Monster® completes the trio. The entire collection is available starting Nov. 1 (while quantities last).  All of these classic characters also are available ready-made in “Gifts to Go” packaging.  In addition, all furry friends, including the Rudolph the Red-Nosed Reindeer Collection, can be brought to life online at®, where Guests can celebrate the holiday season with fun activities and exclusive free virtual gifts.

Rudolph the
Red-Nosed Reindeer®



Other cool, classic holiday gifts that are sure to bring smiles include:  Casually clad Frosty the Snowman, Santa Bearemy®, dressed head to paw in a Santa style outfit, Fairisle Style Snow Hugs Teddy and Beary Merry Teddy 2010 (available beginning Nov. 29).

Frosty the Snowman™


Fairisle Style
Snow Hugs Teddy

Beary Merry Teddy 2010

In addition, Build-A-Bear Workshop is excited to announce that after its success in 2009, “Holly & Hal Moose™: Our Uplifting Christmas Adventure,” will air for its second holiday season on ABC Family as part of its Countdown to 25 Days of Christmas programming.  The holiday television special is an extension of Build-A-Bear Workshop initiatives in entertainment.  Check local listings for show times.  Make-your-own Holly Moose™ and Hal Moose™ with light-up antlers also will be available beginning Nov. 19, while quantities last.

Hal Moose Holly Moose

Personalized Gifts
One of the best things about Build-A-Bear Workshop is the opportunity to make or buy a unique gift, add a personalized Build-A-Sound® message and give it to someone special.  From best friend to new baby, soldier to sports fan, foodie to music lover, Star Wars fan to snowboarder, Build-A-Bear Workshop has personalized options for everyone. 

For Star Wars fans and collectors:  Check out the exclusive STAR WARS™ products designed to turn furry friends into the coolest characters to ever hit the galaxy. Start an out-of-this-world friendship with the Star Wars Bear with navy fur and Star Wars logo on its paw. Or, personalize out-of-this-world gifts with bear-sized Star Wars character costumes and accessories including Darth Vader, Jedi Knight, and the original trilogy: C-3P0, Princess Leia, and Han Solo.

Darth Vader

Star Wars Bear

C-3PO Champ –
A Champion Fur Kids

Happy Hugs Princess Leia

Dimples Han Solo

For music lovers:  Speaker Starz Bear is a rockin’ new friend from
Build-A-Bear Workshop that serves as a speaker for MP3 players.  A Velcro opening in the bear’s side hides a wire that plugs into the MP3 device of choice.  The speaker is in the bear’s left paw.  Available in pink or black beginning Dec. 10, the pink version features stars and musical notes and the black version has guitar picks on the fur and sports a Mohawk (MP3 player not included).

Speaker Starz Bear in Pink

Speaker Starz Bear in Black

For girls and Sanrio® collectors:  This make-your-own Furshionable in Fuchsia Hello Kitty® in fuchsia polka dot dress and black bow kitten heels will wow all Hello Kitty fans.  Beary stylish!  Cool & Casual Peace & Friendship Bear is another fashionable option.  Dressed in sweet style from head to paw, this new friend is sure to be a hit. 

Furshionable in Fuchsia Hello Kitty®

Cool & Casual Peace & Friendship Bear

For soldiers:  Camo Bear with camouflage fur and a Build-A-Sound® 10-second personal message – a touching gift for servicemen and women and their families.  Green camouflage jacket, matching pants, black hat, black boots, dog tag and American flag each sold separately.

For babies:  Happy Hugs Teddy with Baby's First Christmas Bib & Diaper Set – a sweet gift to celebrate the newest arrival.

American Soldier Camo Bear

Baby Bear Happy Hugs Teddy

For those with allergies:  Snuggle up with the loveable stuffed Velvet Pup with ultra-soft brown fur and a furry nose.  This stuffed animal meets asthma friendly® standards according to the Asthma and Allergy Foundation of America.  Dress this furry friend in fuchsia dream PJ’s and slippers to make this pup pawsitively cuddly.

For sports fans:  Dress a furry friend in the uniform of a favorite sports team.  From football to basketball, hockey to baseball, there are official licensed sports uniforms, tees, caps and bandanas available from professional and university teams around the country. 

Sweet Dreams Velvet Pup

Furbulous Football Bearemy®

Stocking Stuffers
Options abound for stocking stuffer ideas from Build-A-Bear Workshop:

  • Rudolph the Red-Nosed Reindeer Mini Collectifriends®, including Misfit Doll™, Charlie-In-the-Box™ and Misfit Spotted Elephant™ ($8.50 each or three for $15) are perfect for popping in stockings.  Plus, Rudolph the Red-Nosed Reindeer Tiny Clips, featuring Santa, Rudolph the Red-Nosed Reindeer, Clarice and Bumble, are fun to use as ornaments or gift toppers (available as a gift with the purchase of a full-sized Rudolph the Red-Nosed Reindeer, Clarice or Bumble from Nov. 1 - 11, or for $5 at Build-A-Bear Workshop stores).

Misfit Doll™


Misfit Spotted Elephant™

Tiny Clip

Rudolph the Red Nosed
Reindeer Tiny Clip

Tiny Clip

Tiny Clip

  • Give the Build-A-Bear Workshop experience with Bear Buck$® Gift Cards.  If purchased online, Guests can customize an e-gift card with a message, character and special background.  Sized just right for stuffing in stockings. 

Bear Buck$ Gift Card

  • Virtual gifts also are popular stocking stuffers.  Anyone who receives a furry friend from Build-A-Bear Workshop can register that friend free at, a  virtual world where friends hang out, play games and shop for cool virtual stuff. 

    Purchase three-month, six-month and one year “V.I.B.” Subscription Cards with monthly credits and bonus Bear Bills® and/or Bearville Outfitters® Virtual Stuff Game Cards with credits for virtual rides, clothes, homes and furniture for furry friends at the Bearville Outfitters store and become the coolest gift giver ever.

V.I.B. Subscription Card

Bearville Outfitters
Virtual Stuff Game Card

Quick, Great Value Gifts
Shoppers strapped for time can choose from an assortment of customized furry friends that are stuffed, dressed and conveniently packaged in “Gifts to Go” gift sets.  This option makes it fun and easy to find the perfect present for anyone – family member, teacher, babysitter, boss, co-worker, college student and others.  The sets are modestly priced starting at $15 and ranging to $40, with an array of price points in between.   

Gifts to Go

About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at  Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2009. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at

TRADEMARKS:  We would like to thank you for your interest in covering our business.  As you write your story, we would ask that you use our full name: Build-A-Bear Workshop and that when referencing the process of making stuffed animals you use the word “make” not “build.”  Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.  Build-A-Bear Workshop should only be used in capital letters to refer to our products and services and should not be used as a verb.  Note: Parental permission may be required to . Visit for details.


Rudolph the Red-Nosed Reindeer © & ® The Rudolph Co., L.P. All elements under license from Character Arts, LLC. All rights reserved.




Katie Zeidman
Blick&Staff Communications
314.727.5700 x 107


Kris Brill
Blick&Staff Communications


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“Holly & Hal Moose: Our Uplifting Christmas Adventure,” airing for its second holiday season on ABC Family as part of its Countdown to 25 Days of Christmas programming. Check local listings for show times.
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