Spring 2009     News, tidbits and thoughts on improving electronic communications www.pwrnewmedia.com

Q&A: Does PWR White-label?

A:  White-labeling is when a product or service produced by one company is presented as if it is produced by another.

Since many of our clients are PR and marketing firms, we are absolutely comfortable staying in the background, allowing our clients to present our work as theirs. But before we make that a solid “yes,” keep in mind that the opt-out info we put on the bottom of all emails we distribute has our physical address in order to be CAN-spam compliant. So go ahead and utilize our services anyway you see fit, but be advised that when we’re sending on your behalf, our name must be attached in that small way. In addition, our terms of service note that we can advertise our relationship so if you want to keep it hush-hush, make sure we know your intentions.