At PWR, we distribute New Media Releases on behalf of our clients every day. We have a good feel for the small things that make the difference, the details that determine whether your NMR stands out from inbox clutter and wows journalists, or simply turns them off and earns a quick delete! With shrinking newsrooms and a growing need for digital content, releases that are well written, well targeted, and full of useful multi-media content make it easy for journalists, and bloggers, to cover a story. Check out our slideshare to learn 10 additional small tips that can help you make your next NMR more effective.