You’ve all heard about Twitter, Linked-In and Facebook and many of you probably enjoy sharing what you had for lunch, playing Scrabble with your old high school friends, or cooing over your cousin’s new baby. You may read, and comment, on blogs or on-line magazines over your morning coffee, perhaps you’re even reading about the last newspaper dying or going digital—or even getting that tale in slideshow format! (We’re fans of social media and the blogosphere ourselves—join us on Facebook or Twitter and visit our blog here.)
As users, it can be easy to forget how social media, and the shift to digital news, has changed the way PR and marketing professionals, organizations, media outlets and consumers communicate. But plugging yourself, your organization, and your clients into the conversation is more important than ever! The world of slow moving, top down, one-directional, communications has faded. In its place is a fast-paced, topsy-turvy world where authority bubbles up from many directions and conversations abound. Click here for 10 ways communication has changed.