|Every few years, a popular new digital trend comes along--SEO, RSS, Social Media--and poor old email is promptly declared dead. (Fortunately, the rumors of email’s demise have been greatly exaggerated as email continues to influence consumers and enjoy an upswing.)
Most recently, the growth of social media has been forecast as the new communications tool, the one that will really put email out of its misery. And indeed, its growth is impressive and, as we’ve said many times before, social media is something most organizations should be incorporating into their communications plans.
But email is still the real socialite at the party, the digital glue that binds our on-line experience together. To read why email is still key, click here.