Recently, thought leaders in the PR space have been spilling ink over the question of inbound versus outbound news releases (or, if you prefer, push versus pull media relations). Clients are confused by what they should expect from multi-media digital outbound services like ours versus what traditional wires deliver. And, they’re wondering where Social Media Releases fit into the whole thing.

We’ve put together this slidecast with some facts about the differences between outbound and inbound release tactics and objectives, tips on how to effectively integrate your efforts, thoughts on how social media fits in, and information on what we’re hearing from journalists and bloggers. We hope you’ll find it useful.

HINT: There's no need for a national wire distribution, a New Media Release and a Social Media Release. By adding social media elements to your New Media Release and supplementing with a small wire distribution, you can be just as effective and save money.