Published in the December 2011 issue of Powerlines
Holiday Stocking Stuffers from PWR
It’s that time of year—time to reflect, appreciate, and share. To celebrate, we wanted to share a few of our very favorite small tactics and tips, holiday stocking stuffers from all of us at PWR to your inbox!
Email, Social and Mobile —
A Symbiotic Relationship
Email delivers an exceptionally high ROI and Social Media is a great conversion tool. Both email and social are mobile-friendly, but they have very different strengths and weaknesses. Making the most of this combo is a great way to grow your audience and make more people aware of your brand. Check out our PWR infographic for thoughts on putting it all together.
You can commit more of your valuable resources to the things that matter most to you by taking advantage of inexpensive web resources. For example, many of our clients invest in branding and ensuring that their digital collateral works across platforms, but find that online sites that display graphics, video and Powerpoint presentations are a good way to save a few dollars without sacrificing much quality. This is one way to keep the focus on your message and brand identity while taking advantage of multimedia and social media elements at a low cost. (We love it when we can combine efficient with effective!)
Here are a few of our favorite handy, but inexpensive, online sites:
Email is a very effective way to add depth to the relationship with your target audience. But the impression you make in the inbox only help you if it’s done right. In addition to making sure your content is on target—relevant, interesting, and valuable—it’s important to tick off email must-do’s before you hit the send button. To help you do that, PWR created this handy infographic highlighting pre-send to-do’s.
We're a customer-centric team here at PWR and have grown our business by focusing on our clients' needs. Many of our clients are public relations professionals. One of the things they want to know is how to best reach journalists and bloggers to increase pick-up. To help figure this out, we conduct an annual survey of journalists. This year, we learned about how journalists want to get news releases and what content they want with them as well as how they’re using new media. Check out the results below—some of the info may surprise you!
The Who, Where and How-To of Digital Relationships
Marketing has changed dramatically in the past few years as one-to-many marketing channels are being augmented by many-to-many channels. To help you think through who your audiences are and how to best reach them, we’ve put together a little slideshow sharing our two cents on the topic. Click here to view.
We have enjoyed sharing a few of our favorites from 2011. We look forward to more shared success in the coming year!