We invest a lot of time and energy into understanding the needs of journalists and translating those needs into digital projects designed to work well for the press and increase pick-up for the many PR professionals we work with. This month, our Managing Partner, Malayna Williams, shares her thoughts on what we’re learning, what the media wants, and how you can effectively align your news release tactics with today’s digital reality for better results.

Click here to watch Malayna discuss ways to improve your news release tactics.