Digital has ushered in profound changes in how a brand’s audience consumes, creates and shares information. Audiences are more empowered than ever with a multitude of ways to be heard. Old one-to-many marketing strategies are being augmented by new many-to-many strategies. What does it all mean to you and your brand? Click below to watch PWR’s Managing Partner, Malayna Williams, discuss this trend and how you can take advantage of it by identifying your audiences and reaching them most effectively with your digital assets.
Want a few good examples of digital projects that targeted the right audience, in the right place, with the right message? Here are three effective projects we've worked on recently:
Zatarain's invited the mommy blogger audience to help them "jazz up" jambalaya. PWR created this interactive website to help them effectively engage their target audience and make collecting recipe ideas turn-key. It's a great example of getting the right message to the right audience and getting them involved with a delicious call to action.
AAOS's Advocacy Now is the organization's E-newsletter, which is delivered to its updated internal/memebership list. The communications team wanted to incorporate news on press coverage to keep their members in the loop on media wins and new PSA efforts. To meet their objectives, we married their messages and distributed this redesigned E-newsletterto their list, putting valuable and relevant info directly into the inboxes of a well targeted audience.
New Media Release
With all the recent coverage of the Taco Bell lawsuit, its PR firm, Weber Shandwick, wanted to share the legal win with journalists quickly and get them the kinds of multi-media content journalists and bloggers want. PWR developed and distributed this New Media Release directly to the inboxes of targeted media, ensuring the right people had the tools to easily cover the story.
If you have a message to share with your target audience online, get in touch with PWR anytime—we love a good brainstorming session!