Hollywood may have Colin, Meryl, Avatar and The Hurt Locker, but we have some pretty impressive stars and productions of our own. So to celebrate the many well-conceived and cleverly-executed digital projects we’ve enjoyed working on with our innovative PR and marketing clients, we’re announcing the first annual Power Award winners. And the winners are...

Best Use of Images
Yum! New Media Release
This New Media Release sent by Chicago's Weber Shandwick office really pops with terrific images that truly tell a story. (Christina and Ali make great co-stars!) Click to view.

Best Use of Video
Norton Norris Evite
This clever video evite, by mid-sized marketing firm Norton Norris, really rolled out the red carpet, enticing people to visit their conference booth. (Is it possible tumbleweeds are a seriously under-used prop?) Click to view.

Best Use of Blog
Joint Commission New Media Release and Blog
This topic-specific blog was designed for inclusion in a New Media Release and engaged healthcare professionals and the media alike to join the conversation. It was a real winner. Click to view.

Best Animation
Zatarain’s New Media Release
This animated New Media Release sent by Weber Shandwick, on behalf of Zatarain’s, shows off their leading man with style, pizzazz, and a catchy sound track. Click to view.

Best Transferable Assets
Build-A-Bear Workshop New Media Release
Sent by St. Louis’s Blick & Staff Communications, this Build-A-Bear New Media Release stars video, audio, static images and an easy-to-transfer slideshow. Click to view.

Best Social Media Platform Page
National PTA Facebook page
The new National PTA Facebook page welcomes visitors with good looks and cute kids, enables streaming video, and features quizzes and other dynamic content. A truly well cast production. Click to view.

Best Monthly Tips
Chicago Canine Club Monthly Tips
This dog training and grooming tip we send out monthly for local doggie daycare, Chicago Canine Club, is a great way to build relationships, share value with monthly offers and coupons, and put these canine celebs right in the spotlight. Click to view.

Best Newsletter
Community Support Services E-Newsletter
This e-newsletter sent for a Chicago-based non-profit, Community Support Services, really rolled out the red carpet with useful info and visual effects for a truly original score. Click to view.

Best E-Marketing Piece
Ross Education Center E-marketing
This e-marketing piece, sent to potential students on behalf of Ross, features useful information along with a compelling video loaded with a supporting staff of students' comments...a box office hit! Click to view.

Best Use of Branding
Degree New Media Release
This New Media Release was certainly, and appropriately, well dressed! It captured the brand's look and feel and delivered loads of great content to the press. Click to view.

Choosing from the many projects we work on was a tough vote for the PWR team but we think we’ve chosen some true winners. We work with many stars and on productions large and small and look forward to celebrating even more dramatic and exciting projects in the future. Get in touch to get creative with us anytime.