enjoy working with so many interesting clients—PR firms,
non-profits, and small businesses—on New Media Releases,
but did you know we also do newsrooms, websites, EPKs, flash
reports, evites, e-newsletters and more? Here are a few recent
projects we’ve enjoyed working on.
Website Case Study: The Chicago Canine Club
Club had big goals but a small budget. They
needed a website that would help blend their conservative branding with
the color and vibrancy of their location and express
their love of dogs without breaking the bank. PWR came up with
a plan, designing a site that married the country-club style
branding with the colorful and energetic feel of their doggie
daycare, working within their budget constraints to spread
their dollars and give this dog-loving non-profit real bang
for their buck. Now, their tails are wagging and their business
is booming! Click here to view site.
Electronic Press Kit Case Study: Gatorade
new ad campaign, The Quest for G, features famous athletes
in a series of Monty Python inspired web vignettes and an
ad. To introduce the campaign to the press, and targeted
bloggers, Fleishman Hillard needed an Electronic Press Kit that was as
impressive as the campaign itself. PWR created two version
of the Electronic Press Kit, both highly branded and loaded
with web and print-friendly images and video. Click here to view
Flash Report Case Study: National PTA
PTA does an outstanding job getting coverage in the national
press. Their PR team wants to be sure their outstanding work
is seen by key members, such as board members and local PTA presidents,
who need to know what the media is saying about their brand.
PWR distributes this bi-weekly Media Watch on their behalf, ensuring
their great work really gets noticed while saving them time by
doing the heavy lifting. From recent releases to television
coverage to national and local pick-up, the Media Relations team
at PTA keeps everyone in the loop and looks
great doing it! Click here to view flash report.
Invitation Case Study: Clementines from Spain
from Spain had a great idea: they wanted to invite kids and
parents to local museums for a cooking class with former
Food Network host, Ceci Carmichael. But how to spread the
word? In need of email-friendly design, Weber Shandwick turned to PWR
to create evites for multiple local events. It was brand
friendly, email friendly and budget friendly! Click
here to view invitation.
Press Kit Case Study: Bosch/Thermador
Rogers Group had lots of news to share with the media about Bosch
and Thermador, two brands from client BSH Home Appliances. Multiple
press releases, loads of images, and even some video needed to
be well organized, in a single e-mail, that a reporter can easily
save and reference. PWR created and distributed this media-rich
Electronic Press Kit, saving the client paper and postage by
making traditional press kit folders and CD-ROMs a thing of the
past. Click here
to view EPK.
E-Newsletter Case Study: Norton Norris
Norton Norris is an innovative marketing firm that helps schools and colleges with their branding and marketing. So when they needed to communicate with customers and prospects, it was essential that their e-newsletter was well branded, highly functional and very interesting—they are experts after all. To make sure they were using the email medium wisely, they turned to PWR for help generating appropriate content, growing their list, designing and developing a professional newsletter and ensuring exceptional inbox delivery. Their clients were so impressed with the professional presentation PWR is now doing newsletters for Norton Norris’ clients as well. Click here to view the newsletter.
New Media Release Case Study: Caress Skin Wear
Caress Skin Wear teamed up with Carson Kressley and Kim Kardashian, developing some informative and entertaining video and content they wanted to share with the media. When it came to packaging the information in a way that would be highly branded, journalist and blogger friendly, and take advantage of their great digital content, they turned to PWR. We created an NMR that was sent to the press, making it easy for them to grab embed codes, download images, or just get the skinny on what’s new at Caress. Click here to view the NMR.
New Media Release Case Study: Alaska Seafood Marketing Institute
Alaska Seafood Marketing Institute wanted to share their new COOK IT FROZEN video with the press. PWR helped them package video, images, recipes and background info in a user-friendly email that was sent to a highly targeted list of journalists, making it easy for them to grab what they needed to cover the story. They’re cooking now! Click here to view the NMR.
Gift Guide Case Study: Bath and Body Works
Bath and Body Works wanted to let journalists and bloggers in on all the great holiday gifts available at numerous price levels and for even the hardest to please people on a list. PWR designed this appealing gift guide, sending it to long lead publications early in the year and redistributing to short lead publications closer to the season. It looked great in the browser and was loaded with the kinds of gift ideas gift guide editors love. Click here to view the NMR.
If you are trying to communicate with any audience via email,
or need a site designed, developed and managed, get in touch anytime.