In today’s economy, your dollar needs to go further and your tactics need to work better.  Press releases are a small part of this challenge but can be an important key in any communications strategy.  Well executed news releases are more effective than ever, spreading further and wider than ever before. Get the most bang for your buck with your next press release, effectively and efficiently reaching 3 target audiences with a single release: traditional media, blogs and other on-line sites, and consumers who are now viewing your press releases on the web.