What Bloggers Want
We wanted to find out what bloggers want from a press release and get their advice on media outreach. So, we asked two high-profile bloggers. First, we spoke with Tom Foremski, founder and publisher of the Silicon Valley Watcher and former columnist for Financial Times. Tom also penned the important article Die! Press Release! Die! Die! Die!, that has influenced the move to make press releases more transparent and web friendly. We also spoke with John Biggs, author of Black Hat: Misfits, Criminals and Scammers in the Internet Age. John also writes for the New York Times, Crunchgear, Popular Mechanic and numerous other outlets. His personal blog is BigWideLogic.com.

Click below to listen, download or read the transcripts. Enjoy.