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Norton|Norris Incorporated
  Welcome to the Spring Issue of the iNner Circle!
 
imageHere at Nn, we continue to bear the winter weather - but not for much longer! Why don’t you come out of hibernation with us as we discuss the latest news and trends in the sector.

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  imageiNn Case You Missed It

Liz DiSanto & Dr. Jean’s newest article, Improving Admissions Performance by Focusing on APPS, was once again featured in Career Education Review.

The Basics:

There are several elements of People Skills that are necessary for success, but here are eight of our favorites:

1. Strong communication skills
2. Awareness of body language and learning style
3. Patience
4. Empathy and active listening
5. Genuine interest and honesty
6. Flexibility
7. Persuasion
8. Knowing your audience

See the full article here.

Complimentary Webinar: The Admissions Interview –
A Concept Past Its Prime?

As long as there has been an admissions funnel, there has been a requirement of interviewing or meeting with prospective students to find out their wants, needs, obstacles and motivation. But has the traditional admissions interview run its course? View this webinar to take a new look at the pros and cons of this recruitment strategy to see IF and HOW it works for today’s student.

Click here to watch webinar.
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  EnrollMatch® Spotlight

We know by now you’re probably tired of us telling you about our admissions training program - EnrollMatch® so we thought you’d like to see it from another perspective.  For this Issue, we caught up with one of our licensed trainers instead. Nn was engaged by Marinello in 2013 to help them update their admissions training program and improve their results.  We celebrate organizations who are open to change and the strong leadership that really makes the program work. Meet Maroun Hana, Corporate Director of Admissions Training at Marinello Beauty Schools and an EnrollMatch Trainer for their system.

Nn: Hi Maroun, can you tell us about yourself?

MH: I started my career as an Admissions Rep in 2004, and I have been in just about every role there is in admissions.  I started at Marinello on 3/7/2011, and I owned my own restaurant in Century City, CA for 3 years. I am also an active board member of my church.  

Click here to read the entire interview.

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  Where in the World is Norton Norris?

where in the world is norton norrisBesides being on the road at campuses across the country, you can find us at upcoming conferences/events enjoying the spring weather and meeting with friends old and new!

FAME Conference

Location: Lauderdale, FL
Date: Monday, April 13, 2015 to Wednesday, April 15, 2015

Jean & Vince will present “Celebrating Compliance – Top 7 Trends in Admissions Best Practices” on Tuesday, April 14 at 2:45 p.m.

Click here to read the full list.

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  Winning From Within by Erica Ariel Fox

Winning From WIthinOur good friend from Australia, David Hanlon is an international business strategy and marketing consultant. His business analysis and benchmarking activities have been undertaken for both corporate and private companies in Australia, Asia and South America. Recently, we had the pleasure of reading David’s review of Winning From Within by Erica Ariel Fox. Here is an excerpt from the review:

[Erica] also examines the drivers of our “performance gap” which is where we intend to do one thing, but then do something else entirely.  For example, you want to listen to your spouse at dinner, but get frustrated and start interrupting? You want to factor the input of the whole team, but you make a unilateral decision? You go in planning to offer an olive branch, but before you walk out you lay down the law? This is the Performance Gap – the difference between what we know we should say and do in theory, and what we all end up doing in real life.

To view the rest of the review, click here.
 


 
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Ask us about MyGuidance Coach℠ (MGC), our patent-pending, innovative software that turns strangers into students!
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IN THIS ISSUE

iNn Case You Missed It

EnrollMatch® Spotlight

Where in the World is Norton Norris?

Winning From Within by Erica Ariel Fox

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  Looking for additional inquiries?

Let’s start with the intake form on your website. These days, everyone has one, but not all are created equal. Do potential students have to choose a program when requesting information? What if they don’t know what program they want yet? It may sound simple, but adding an undecided option is a quick fix that can increase your inquiries on a monthly basis. Now consider the opposite end of the spectrum, maybe you have a potential student who can’t decide between two programs? Allow them to choose additional programs if they want to. This shows them that you’re aware the process isn’t always an easy decision, and it begins to build trust right off the bat.

Looking for Additional Inquiries?

 
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  About Norton|Norris, Inc.

Norton|Norris, Inc. (Nn) is a full-service marketing, training and communications firm dedicated to the education vertical. Founded in 1998, Nn provides consulting and innovative approaches to all facets of enrollment including: media production and placement, mystery shopping, eLearning, enrollment intervention, and training with EnrollMatch® – The Ethical Enrollment Process.
 
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Trivia Question

Where can you find the worlds largest decorated Easter Egg?

imagecheckboxRomania

checkboxUkraine

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Correct Answer: The world's largest Easter egg, or pysanka, is located in Vegreville, Alta., Canada. The egg measures 9.4 metres high, 7 metres long and 5.5 metres wide—and weighs 2,270 kilograms. The complex design, built of aluminum, sits on its base at a 30-degree angle. The egg was created to commemorate the 100th anniversary of the Royal Canadian Mounted Police in 1974 and to celebrate Vegreville's ethnic heritage—a large percentage of the town’s population is of Ukrainian Canadian descent.

http://www.readersdigest.ca/easter/fun/quizzes

 
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How Can
We Help You?

Norton | Norris, Inc.
55 East Jackson Boulevard
Suite 950
Chicago, IL 60604
www.nortonnorris.com
info@nortonnorris.com
Tel: (312) 262-7400
Toll-free: (855) 291-3500
Nn  

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