Build-a-Bear Workshop

A Million Hearts, A Million Wishes
A Million Ways to Help at
Build-A-Bear Workshop

Give a gift with heart this Valentine’s Day at Build-A-Bear Workshop®. Choose from a wide variety of lovable furry friends and fashion to make the perfect gift for your one in a million.

A Million Gifts to make them Smile


Fall in love with Big Hearts Bear ($18) and Big Top Bearemy® ($18). Big Hearts Bear is ready for a date in her favorite Red Ruffle Dress ($12.50), Red Sparkle Bow Flats ($7.50), Sequin Heart Purse ($5) and Red Sequin Bows ($3, 2 piece). Dress Big Top Bearemy in a Tuxedo T-shirt ($7), Classic Jeans ($5), and Black Canvas High-Tops ($7.50). Together, this darling duo makes the perfect gift. Plus you can add a Rose Bouquet ($3.50) to any furry friend!


Tons of Love Elephant ($20) is ready for Valentine’s Day in her Sequin Heart Dot Tee & Tutu Outfit ($12.50, 2 piece), Red Sparkle Bow Flats ($7.50), Sequin Heart Purse ($5) and Red Sequin Heart Antenna ($3.50). Huge Hearted Lion ($20) is breaking hearts in his Heartthrob Hoodie ($7.50), Classic Jeans ($5), Black Canvas High-Tops ($7.50), Be Mine Pillow ($4.50) and Red Sequin Heart Antenna ($3.50). Add the realistic feel of a heartbeat to any furry friend for only $6.

Personalized Gifts
Any furry friend can be the perfect Valentine with these lovable fashions and accessories. With more than 30 stuffed animals to choose from (bears, bunnies, dogs, kitties, monkeys and more), and a variety of stylish outfits, accessories, sounds and embroidery options, there is something for everyone and to fit every budget.

Happy Hugs Teddy ($15) shows her love with a Love T-shirt ($5), Studded Denim Skirt ($6.50), Red Sparkle Bow Flats ($7.50), Red Sequin Bows ($3, 2 piece) and Sequin Heart Purse ($5). Pawlette Coufur™ ($15) looks festive in a Tulle Heart Fairy Dress ($13.50), Red Sparkle Bow Flats ($7.50) and Red Sequin Heart Antenna ($3.50). Arriving January 17, is huggable Pink Hearts Hello Kitty® ($23) in her Pink Hearts Dress ($10.50), White Sequin Flats ($7.50), and Hello Kitty Sequin Purse ($6.50). Add a message YOU record to make a one in a million gift for only $8 or add an “I Love You” sound for $4!

For a limited time only, add a 1 in a Million heart to any furry friend through Valentine’s Day!

Give your princess an enchanting gift of a Disney Princess Bear ($23). Shown here dressed in a Disney Rapunzel costume ($16). Furever Hearts Bear ($20) is princess chic in her Disney Sleeping Beauty costume ($16) and Pawlette Courfur ($15) looks royal dressed in a Disney Cinderella costume ($16). Add a glow-in-the-dark blonde wig ($7) or Princess Wand ($5) for that perfect princess look.


Satisfy your favorite cookie lover’s sweet tooth with the Girl Scouts® Coconut Caramel Bear ($16) arriving January 31 and Girl Scouts Thin Mints® Bear ($16) dressed and ready to earn her badges in a Girl Scouts Stripe Skirt Outfit ($13.50, 2 piece) or Girl Scout Hoodie & Skirt Outfit ($13.50, 2 piece) and White Sparkle Tennis Shoes ($7.50).

Small Acts of Love

These build-a-bear smallfrys® are limited edition, small-sized, pre-stuffed pals to show someone just how much you care. Choose from Be Mine Bear, Hugs-A-Plenty Puppy, or XOXO Kitty ($10 each) and dress them in the Bear  Hugs Skirt Outfit, Puppy Love Outfit or You’re Purrfect Skirt Outfit ($7 each, 2 piece) to make a heartfelt gift for your Valentine, no matter how big or small.

Give the Build-A-Bear Workshop Experience

Too many choices to just pick just one gift? Give the Build-A-Bear Workshop experience (and a memory that lasts a lifetime) with a Bear Buck$® Gift Card. Gift cards come in a variety of designs and can be purchased for any amount. Gift cards are also available online, just a few clicks away from sending the bear-making experience.


About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 
Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and
Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $380.9 million in fiscal 2012. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site at®.

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We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build.”

Build-A-Bear Workshop is our well-known trade name and our registered trademark of 
Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

The Girl Scouts ® name, mark and all associated trademarks and logotypes, including GIRL SCOUT COOKIES®, GIRL SCOUT COOKIE SALE®, THIN MINTS®, TREFOILS ® and the Trefoil Design, are owned by Girl Scouts of the USA. Build-A-Bear Workshop is an official GSUSA licensed vendor.



Amy Pakett
314.423.8000 x5382


Shannon (Lammert) Hermann
314.423.8000 x5379


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What will you wish for? Your wish can help others! When you visit a store, share a photo of your Heart Ceremony on Facebook, Twitter, Pinterest or Instagram. For every photo shared with #sharebabwwishes $1 will be donated to help make wishes come true! Join us in supporting Make-A-Wish® by adding $1 or more to your total purchase in store and at®.


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