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National PTA Media Watch
October 2013

This issue of National PTA Media Watch reports on media placements earned in October 2013. Total placements resulted in nearly 35 million media impressions (number of people who saw the coverage based on circulation) and approximately $500,000 in estimated advertising equivalency (amount it costs to purchase equal advertising space). Click the links below to view the major media placements.


PTA Trains for Leadership Development
(13,636 impressions)
Oct. 1, 2013

Meet the New Face
of the PTA

(8,495,343 impressions)
Oct. 8, 2013


NBC News Looks at
the National PTA

(81,792 impressions)

Oct. 9, 2013

EBONY Power 100:
The Thinkers

(1,255,542 impressions)

Oct. 23, 2013


EBONY Power 100 List Names
Morehouse Alum Otha Thornton
(218,372 impressions)
Oct. 30, 2013



Milroy All Pro Dad’s to Meet
(3,020 impressions)

Oct. 11, 2013

National PTA Hosts Emerging
Minority Leaders Conference

(81,792 impressions)

Oct. 14, 2013


NFL Commissioner Highlights
Safety Record In
Letter To Fans

(2,390,748 impressions)

Oct. 3, 2013

Healthy Weight Commitment Foundation, National PTA and Discovery Education Announce Clinton Global Initiative Commitment
(36,868 impressions)

Oct. 4, 2013


No Reduced Preseason or Expanded Playoff Field Next Season, Goodell Says
(5,993,035 impressions)
Oct. 8, 2013

National PTA® and AARP Bring Benefits of AARP Membership
to PTA Members

(45,000 impressions)

Oct. 8, 2013


Win $2,100 for Your School Just for Walking and Cycling
(6,320,704 impressions)
Oct. 8, 2013

Former Redskins Linebacker
Arrington to Visit T.C. Williams

(13,632 impressions)

Oct. 11, 2013


Teach Kids About the Importance of Good Hygiene with the Lysol Healthy Habits Program
(25,000 impressions)

Oct. 11, 2013

Students Learn Healthy
Habits, School Earns Grant for Technology

(6,625 impressions)

Oct. 18, 2013


School News: “Reflections” Contest
(137,829 impressions)

Oct. 22, 2013
Dover Middle PTA Seeks Art Entries
(143,218 impressions)

Oct. 29, 2013


Lawson Middle School Students
'Reflect' on Their Written,
Art Projects

(1,652,312 impressions)

Oct. 30, 2013


National PTA Partners With Univision to Advance Academic Achievement and College Readiness Among Hispanic Students and Families
October 30, 2013

National PTA President Honored as One of the Nation’s Most Influential African-Americans by EBONY Magazine
October 24, 2013

National PTA Statement on Sparks Middle School Shooting
October 21, 2013

National PTA President to be Featured on NBC Nightly News
October 8, 2013

National PTA, American College of Sports Medicine and National Athletic Trainers' Association Officially Support USA Football's Heads Up Football Program
October 8, 2013

National PTA Reacts to Scholastic and Bill & Melinda Gates Foundation Opinion Poll on the Common Core State Standards
October 7, 2013

National PTA and AARP Team Up to Bring the Benefits of AARP Membership to PTA Members
October 7, 2013

National PTA to Inspire and Strengthen Leadership Among Diverse Populations With Emerging Minority Leaders Conference
October 2, 2013

National Contact:

Heidi May
Office: 703.518.1242
Cell: 614.570.3922
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