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National PTA Media Watch
August and September 2013

This issue of National PTA Media Watch reports on media placements earned in August and September 2013. Total placements resulted in more than 37 million media impressions (number of people who saw the coverage based on circulation) and approximately $360,000 in estimated advertising equivalency (amount it costs to purchase equal advertising space). Click the links below to view the major media placements.


Retired Army Colonel on
Today’s PTA

(28,684 impressions)
Aug. 13, 2013


Most Americans Unaware of Common Core, PDK/Gallup Poll Finds
(81,792 impressions)

Aug. 21, 2013

SCHOOLS: PTA Wants More Counselors for Safety
(1,285,559 impressions)
Aug. 21, 2013


The Power of Technology to Organize and Engage
(1,674,306 impressions)
Aug. 30, 2013

Some Mid-Columbia teachers concerned about Common Core standards
(27,163 impressions)
Sept. 15, 2013


Common Core: Debate Over
New Education Standards

(40,000 impressions)
Sept. 28, 2013


Million Father March in
Musk. Heights
(436,744 impressions)
Aug. 12, 2013

Network Series to Help Urban Families Plug into School Culture
(1,702 impressions)
Aug. 20, 2013


Pride Elementary Receives
Owensboro Health Grant

(1,702 impressions)
Aug. 27, 2013

The UNCLE BEN'S® Brand And PTA Families Set World Record For Parents And Kids Cooking Together
(125,317 impressions)
Aug. 28, 2013


Milroy All Pro Dad’s to Meet
(3,020 impressions)

Oct. 11, 2013


Food Allergies in Children
on the Rise

(1,134 impressions)
Aug. 13, 2013

Quicken Loans to Showcase
National PTA at Pure Michigan

(5,876,592 impressions)
Aug. 14, 2013


What Exactly Will Common Core Standards Require in Each Grade? Handy Parent Guides Spell it Out
(3,048,218 impressions)
Aug. 30, 2013

LYSOL® Joins National Education Association (NEA) And National PTA To Launch Healthy Habits Program And First-ever Healthy Habits Week
(5,876,592 impressions)
Sept. 5, 2013


The Common Core Toolkit: September 2013
(11,344 impressions)
Sept. 6, 2013

The Great Homework Debate: Too Much, Too Little or Busy Work?
(1,126,987 impressions)
Sept. 6, 2013


How Educators Can Address
Parents’ Confusion About
Common Core

(70,049 impressions)
Sept. 9, 2013

Does Homework Work?
(96,855 impressions)
Sept. 16, 2013


Education Matters: Back to School, Back to Homework
Sept. 21, 2013

Healthy Habits Week Keeps Kids
Clean and Healthy

Sept. 27, 2013


Submit Entries for PTA
Reflections Program

(1,134 impressions)
Sept. 29, 2013


Healthy Weight Commitment Foundation, National PTA and Discovery Education Announce Clinton Global Initiative Commitment: Pre-K Smart from the Start Grant Program
September 25, 2013

National PTA Expands Resources to Support the Transition to the Common Core State Standards with Launch of Assessment Guides for Parents
September 25, 2013

National PTA Stands With Colorado PTA in Supporting Families and Schools Impacted by Floods
September 19, 2013

National PTA Statement on Spring High School Stabbing
September 4, 2013

National PTA Featured in Classroom Technology Awareness Campaign Published in USA Today
August 30, 2013

National PTA Celebrates the 50th Anniversary of the March on Washington
August 28, 2013

National PTA Reacts to PDK/Gallup Opinion Poll on Public Education
August 21, 2013

National PTA Statement on Ronald McNair Discovery Learning Academy Shooting
August 20, 2013

Quicken Loans to Showcase National Parent Teacher Association at Pure Michigan 400
August 14, 2013

National PTA Statement on District-Level ESEA Waivers
August 6, 2013

National Contact:

Heidi May
Office: 703.518.1242
Cell: 614.570.3922
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