East Hanover, N.J. (September 12, 2013) – Each fall, consumers can’t wait to get their hands on a fresh new box of Mallomars. This season marks a special milestone in the cookie’s history as it celebrates 100 years of delighting marshmallow creme cookie lovers.
Over the years, fans of all ages have grown to love the cookie, a graham cracker topped with a fluff of marshmallow and coated in chocolate, which is why celebrating the 100th birthday is so nostalgic for many.
In the early 1900’s NABISCO manufactured a cookie called Marshmallow Crème, which grocers sold by weight from large square tin containers. The demand for Marshmallow Crème steadily increased, and consumers began to ask for it to be sold in retail-size fiberboard packages. The result: the launch of Mallomars in 1913. First sold to a grocer in Hoboken, NJ on November 13, 1913, Mallomars have been pleasing marshmallow creme cookie lovers for 100 years.
Due to the chocolate coating, Mallomars were originally only baked and shipped during the cooler months – from September through March. While there have been advancements in conditioned shipping and storage, Mallomars continue to be sold during the cooler seasons to maintain tradition. Although the packaging has evolved in look and form, the signature cookie has maintained the same, delicious flavor that has created a loyal following for generations.
“Over the past 100 years, Mallomars have secured a special place in the hearts of fans everywhere,” said Darlene Litam, Brand Manager of Mallomars at Mondelēz International. “Because of their seasonal nature, Mallomars are highly anticipated year after year, and this year is particularly exciting as we celebrate the cookie’s 100th anniversary by looking back at our fans’ favorite Mallo-Memories.”
This season, fans are encouraged to join in the celebration by sharing their favorite “Mallo-Memories” through the Mallo-Memory tab on the Mallomars Facebook page at www.facebook.com/Mallomars. Mallomars invites fans to post pictures, videos and stories to
receive a $1.00 off coupon and to enter into the Mallomars 100 Sweepstakes. The sweepstakes offers a chance to win one of 5 monthly drawings for a $100 gift card as well as the grand prize, a year’s supply of Mallomars and an ultimate Mallomars prize pack. The sweepstakes starts on September 23, 2013. There is no purchase necessary to enter. Complete details are on the brand’s Facebook page.
The 2013-2014 Mallomars season officially launched the week of September 9. Mallomars can be found in select grocery stores until March.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.