1st Quarter Review: 2012
Summary
This issue of National PTA Media Watch reports on earned media placements within the 1st quarter of 2012 (January—March). Total placements resulted in 40 million media impressions (number of people who saw the coverage based on circulation) and more than $4 million in estimated advertising equivalency (amount it costs to purchase equal advertising space).
From the loss of National PTA’s 55th President, Jan Harp Domene, to being positioned as thought leader in national and trade publications, news media continues to report on National PTA’s efforts, initiatives, positions and events. Click the links and logos to view each placement.
IN MEMORIAM: JAN HARP DOMENE
LEGISLATIVE CONFERENCE
By the Numbers
Media Impressions: 1.7 million
Advertising Equivalency: $150,000 |
TAKE YOUR FAMILY TO SCHOOL WEEK
By the Numbers
Media Impressions: 10 million
Advertising Equivalency: $750,000 |
COMMON CORE STATES STANDARDS INITIATIVE
By the Numbers
Media Impressions: 120,000
Advertising Equivalency: $500 |
PROPOSED 2013 BUDGET
By the Numbers
Media Impressions: 900,000
Advertising Equivalency: $50,000 |
STATE WAIVERS
By the Numbers
Media Impressions: 750,000
Advertising Equivalency: $40,000 |
LACK OF EDUCATION FUNDING, BUDGET CUTS & PTA FUNDRAISING
By the Numbers
Media Impressions: 5 million
Advertising Equivalency: $300,000 |
EFFECTIVE PARENT-TEACHER CONFERENCES
By the Numbers
Media Impressions: 2.5 million
Advertising Equivalency: $150,000 |
SCHOOL VIOLENCE
By the Numbers
Media Impressions: 3.5 million
Advertising Equivalency: $300,000 |
COPING WITH SCHOOL CHANGES
By the Numbers
Media Impressions: 500,000
Advertising Equivalency: $40,000 |
REFLECTIONS EXHIBIT
By the Numbers
Media Impressions: 10 million
Advertising Equivalency: $1 million |
MALE INVOLVEMENT
By the Numbers
Media Impressions: 6 million
Advertising Equivalency: $600,000 |
NATIONAL PTA PRESIDENT-ELECT
By the Numbers
Media Impressions: 3.9 million
Advertising Equivalency: 400,000 |
TEACHER APPRECIATION WEEK
By the Numbers
Media Impressions: 6.3 million
Advertising Equivalency: 600,000 |
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