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|Passionate Grillers Unite in Ultimate Online Community, Powered by Grill Mates®|
|"The Grillerhood" Helps Fired-Up Flavor-Seekers Take Grilling to the Next Level|
SPARKS, Md. (April 18, 2012) – What sets grillers apart from ordinary cooks? It’s a secret. Or rather, it’s their secrets — those tips, tricks and flavors that turn good food into grilled greatness. And, when they’re looking to up their game at the grill, they turn to each other for inspiration. That’s why McCormick® Grill Mates® created “The Grillerhood,” the first-ever social media hub that allows grilling experts to share their secrets with each other — whether they’re contributing to the ultimate crowd-sourced grilling guidebook, sharing inspiring recipes or competing for the title of the ultimate “Grill Mayor.”
“For passionate grillers, what satisfied yesterday will not do for tomorrow. They’re on a constant quest for the ultimate in flavor and technique, always looking for new ideas and secrets to take their grilling to the next level,” said Nurisha Rush, Grill Mates Business Director. “The Grillerhood is a place for these grillers to connect with each other, rallying the wisdom and expertise of the community in one place.”
The Grillerhood is a one-stop grilling resource. This season, the central mission for the community is to create the ultimate crowd-sourced grilling guidebook: “True Rules of Grilling.” Through real-time conversation, Facebook polls and expert input, the “True Rules of Grilling” will compile the wisdom and secrets of the grilling community into the first-ever, definitive compendium of how, what and why to grill.
Members of The Grillerhood are also encouraged to share their own “True Rules” — the secrets that take their grilling to the next level — for the opportunity to be declared the ultimate “Grill Mayor.” Beginning May 21, contestants simply upload a photo and their favorite grilling tip to FoodNetwork.com for a chance to win a round trip for two to New York, including a personal tour of the Food Network Kitchens, where winners can discover even more grilling secrets. Three grand prizes will be awarded.
The flavorful perks don’t end there. The Grillerhood is always on the lookout for the latest tastes and trends, and to meet this need head-on, Grill Mates is turning up the heat with cutting-edge new products highlighting the latest flavors and techniques. For those looking for the secret to pitmaster-style grilling, new Slow & Low BBQ Rubs recreate the authentic experience of Texas and Memphis BBQ at home with expertly-blended spices perfect for larger, slow-cooking cuts like brisket and pork shoulder. Molasses Bacon Seasoning delivers bold flavor inspired by America’s exploding love affair with bacon, while Steakhouse Onion Burger Seasoning brings restaurant-quality flavor to homemade burgers. And, new Spiced Brandy & Herb Marinade takes a mouthwatering cue from the trend of alcohol-infused flavors, delivering the emerging tastes that grillers crave.