ENTRY PERIOD: The McCormick Great Spring Flavors Baking Contest (“Contest”) starts at 8:00 a.m. Eastern Time (“ET”) on March 15, 2012 and ends at 11:59 p.m. ET on April 22, 2012 (the “Entry Period”).

ELIGIBILITY: Contest is open to individuals who are legal residents of the fifty (50) United States and the District of Columbia (excluding residents of Colorado, Connecticut, Maryland and Vermont), 21 years of age or older. Employees of the McCormick & Company, Inc. (“Sponsor”), Weber Shandwick, Cold Brew Labs, Inc. (“Cold Brew Labs”) and their respective parents, affiliates, subsidiaries, divisions, and advertising and promotion agencies, and members of their immediate families (spouse, parents, children, siblings, and their respective spouses, regardless of where they reside) and persons living in the same household of each, whether or not related, are not eligible to enter or win. This Contest is subject to all applicable federal, state, and local laws. Void in Colorado, Connecticut, Maryland and Vermont and where prohibited by law. By participating, you agree to these Official Rules and to the decisions of the Sponsor and independent judges, which are final and binding in all respects. This Contest is in no way sponsored, endorsed or administered by, or associated with Cold Brew Labs. By participating in this Contest, you understand that you are providing your information to Sponsor and not to Cold Brew Labs.

ENTRY:  During the Entry Period, you can enter the Contest by following the directions provided below:

Step 1: If you are currently a member of Pinterest, please proceed to Step 3.

Step 2: To become a Pinterest member, visit Pinterest.com and follow the directions provided to become a member. Pinterest membership is not guaranteed by Cold Brew Labs.

Step 3: After you become a Pinterest member, follow the directions provided to follow McCormick on Pinterest at Pinterest.com/McCormickSpices.

Step 4: Follow the directions provided at http://www.pwrnewmedia.com/2012/mccormick/contest_rules  to create a McCormick spring baking board and label it “McCormick Pin-spiration” (the “Board”). Limit one (1) Board per person and per email address. Boards created by any person or email address in excess of the stated limitation will be void and such entrants may be disqualified from this Contest.

Step 5:  Pin five (5) recipes from McCormick.com that you would like to bake for a spring gathering, and pin the photos of the recipes provided at McCormick.com on your Board (“McCormick Photos”). Then, select one (1) of the recipes to make at home, take a photo of the prepared recipe, and pin your photo on your Board (“Original Photo”). Original Photos may not contain any images other than the prepared recipe. All photos (including McCormick Photos and Original Photos) should be tagged with @McCormick Pin-spiration and include the name of the McCormick product used in the recipe for the Original Photo to be eligible. Photos that do not comply with these requirements will be void.

Step 6: To receive one (1) entry into the Contest, email a link of your Board to mccormickpinterest@webershandwick.com. The email should contain ”McCormick Pin-spiration” in the subject line and the following information in the body of the email: full name, date of birth, complete address, telephone number (including area code)(collectively, the “Entry”).

All photos submitted must comply with the format and file size requirements specified on Pinterest.com. Entries generated by script, macro or other automated means or practices and Entries generated by any means which subvert the entry process are void.  Limit one (1) Entry per person and per email address. Entries received from any person or email address in excess of the limitation will be void. 

REQUIREMENTS OF ENTRIES: Entry may not contain, as determined by the Sponsor, in its sole discretion, any content that:

  • is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;

  • promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;

  • is obscene or offensive; endorses any form of hate or hate group;

  • defames, misrepresents or contains disparaging remarks about other people or companies;

  • contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others (with the exception of the McCormick Photos);

  • contains any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;

  • contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media) (with the exception of the McCormick Photos);

  • contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead;

  • contains look-alikes of celebrities or other public or private figures, living or dead;

  • communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or
  • violates any law.

Entry (excluding the McCormick Photos) must be the original work of the entrant, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity. By submitting an Entry, entrant warrants and represents that he/she consents to the submission and use of the Entry in the Contest and to its use as otherwise set forth herein.

Sponsor grants to eligible entrants a limited, revocable, sub-licensable, license to use the McCormick Photos provided at McCormick.com for the sole purpose of creating and submitting an Entry for review and assessment in this Contest and entrants may make no further use whatsoever of the McCormick Photos or the Entry for any purpose whatsoever. In addition, entrant recognizes all of the right, title, and interest in the McCormick Photos as well as all derivative works created using the McCormick Photos (including the Entry) shall vest exclusively to the Sponsor, and entrant must not take and agrees not to take any action that might harm or adversely affect such rights. No right, title, or interest in and to the McCormick Photos except for the limited license granted to entrant in these Official Rules is transferred or created.

By submitting an Entry, entrant acknowledges and agrees that Sponsor may obtain many Entries under this Contest and/or other contests staged and/or sponsored by the Sponsor, and that such Entries may be similar or identical in theme, idea, format or other respects to others submitted under this Contest and/or other contests sponsored by the Sponsor or submitted for other reasons, and entrant waives any and all claims entrant may have had, may have, and/or may have in the future, that any Entry and/or other works accepted, reviewed and/or used by the Sponsor may be similar to his/her Entry.

By submitting an Entry, entrant hereby grants permission for the Entry to be posted on Pinterest.com, McCormick.com or other Sponsor websites. Entrant agrees that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting of any Entry.

USE OF ENTRIES: All entrants hereby agree that upon submission of their Entry, Sponsor shall have an unlimited, royalty-free, non-exclusive, transferrable, sub-licenseable, irrevocable license to reproduce, edit, copy, adapt, modify, distribute, license, sell, transfer, publicly display, transmit, and otherwise exploit the Entry and that Sponsor shall have the right to publish the Entry in any media now known or hereafter devised, worldwide, and use it in perpetuity, for any lawful purpose, including promotional purposes, without further compensation, notification or permission.  By entering the Contest, entrant represents that entrant created the Board for his/her Entry into this Contest. 

In the event of a dispute as to the identity of an entrant, the Entry will be deemed to have been submitted by the authorized account holder of the email address associated with the Entry and he/she must comply with these Official Rules.  For the purposes of this Contest, the authorized account holder shall mean the natural person assigned to such email account by the Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with such email account.  Sponsor reserves the right to void any Entries by persons determined to be tampering with or abusing any aspect of the Contest (and to disqualify all associated entrants).

JUDGING: All eligible Entries will be judged by a panel of judges based equally on the following judging criteria: creativity, successful execution of recipe (as per Original Photo), composition of Board, and adherence to the McCormick spirit (collectively, the “Judging Criteria”). The ten (10) Entries with the highest scores will be deemed the Grand Prize winners, subject to verification of eligibility and compliance with these Official Rules. The fifteen (15) Entries with the next highest scores will be determined the First Prize winners, subject to verification of eligibility and compliance with these Official Rules.  In the event of a tie, a tie-breaking judge will re-judge the tied Entries based on the Judging Criteria to determine the winner. Sponsor reserves the right to award fewer than the stated number of prizes if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries. By participating, entrants agree to be bound by the Official Rules and the decisions of the judges, which shall be final and binding in all respects. All prize awards are subject to verification of eligibility and compliance with these Official Rules.

WINNER NOTIFICATION: Judges’ and Sponsor’s decisions are final and binding on all matters relating to this Contest.  Potential winners will be notified by telephone, mail and/or email and maybe required to complete an Affidavit of Eligibility, Liability and Publicity Release (unless prohibited by law) and any other documents required by Sponsor, which must be returned within 7 days of date appearing on prize notification. Return of a prize or prize notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Sponsor to contact a potential winner within a reasonable time period or noncompliance with these Official Rules by any potential winner will result in disqualification and, at Sponsor’s sole discretion, the prize may be awarded to a runner-up.


Grand Prize (10): The opportunity for winner’s Original Photo to be posted on McCormick.com and a McCormick spring baking gift basket. Exact contents of gift basket will be determined by Sponsor in its sole discretion. Exact date and duration of posting of Original Photo on McCormick.com will be determined by Sponsor in its sole discretion. Sponsor does not guarantee the posting of any Original Photo. Approximate Retail Value (“ARV”) $150 each.

First Prize (15): A McCormick spring baking gift basket. Exact contents of gift basket will be determined by Sponsor in its sole discretion.  ARV $25 each.

Total ARV of all prizes: $1,800. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer prize or redeem prize (or portion thereof) for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value.  Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided.  All prize details are at Sponsor’s sole discretion.  

GENERAL CONDITIONS:  By participating, each entrant agrees: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this Contest; (b) to release, discharge and hold harmless Sponsor, Weber Shandwick, Cold Brew Labs, and their respective parents, affiliates, subsidiaries, divisions, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the foregoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Contest or any Contest-related activity or the acceptance, possession, use or misuse of any awarded prize; and (c) to the use of his/her name, voice, performance, photograph, image, and/or likeness for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor and its designees, without compensation (unless prohibited by law) or additional consents from entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. 

MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Entries, photos or Boards; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing or judging of Entries, Boards or photos, the incorrect uploading and/or pinning of photos, the announcement of the prizes, or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest.  Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Contest or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Contest or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Should any portion of the Contest be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Contest and, if terminated, at its discretion select the potential winners from all eligible, non-suspect Entries received prior to action taken using the judging procedure outlined above. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

Request for WinnerS’ LIST: For the names of the winners (available after send a self-addressed, stamped, envelope by May 15, 2012 to: McCormick Great Spring Flavors Baking Contest Winners, Weber Shandwick, 875 N. Michigan Ave., Suite 2400, Chicago, IL 60611.

SPONSOR: McCormick & Company, Inc., 18 Loveton Circle, Sparks, MD 21152.

GENERAL NOTE: While we understand that many other commercial entities are using Pinterest, please note that the Pinterest Terms of Use prohibit use of the Site for any commercial purpose or the benefit of any third party. Please note that Pinterest reserves the right to terminate an account or remove content that is not in compliance with their Terms of Use.