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Lands' End Partners with Breast Cancer Expert to Offer More Swimsuit Choices for Breast Cancer Survivors
Author and Founder of Beyond the Boobie Trap, Genae Girard, Partners with Lands’ End to Identify More Swimsuit Choices for Breast Cancer Survivors
DODGEVILLE, Wis. (April 13, 2012) – When it comes to swimsuits, it goes without saying that one size or style does not fit all. According to Author and Founder of www.beyondtheboobietrap.com, Genae Girard, this statement could not ring more true for women that are breast cancer survivors. Girard partnered with Lands’ End to help identify the best selection of high-quality, flattering swimsuits that would suit the various post breast cancer experiences of women. Girard reviewed hundreds of Lands’ End swimsuit options and selected more than 50 swimsuit styles that would meet the needs of breast cancer survivors in three categories: suits with prosthesis pocket, suits without prosthesis pockets and comfortable swimsuit bottoms.
“As a Lands’ End customer and breast cancer survivor, I knew Lands’ End had so many beautiful swimsuit options outside of the mastectomy collection that would suit the needs of post-reconstruction breast cancer survivors like myself,” said Girard. “I am proud to partner with the swim design team to help identify even more stylish swimsuit options from Lands’ End’s regular swimsuit collection for women that have had different types of reconstruction.”
2012 Lands’ End Mastectomy Swimwear Collection
“At Lands’ End, our goal is to offer beautiful swimwear designed to help women feel feminine and confident while participating in all of summer’s favorite water activities,” said Erin McCormick, swimwear merchandise manager, Lands’ End. “To do this, we listen to our customers – especially breast cancer survivors – to design and offer the most flattering and comfortable swimsuits to fit their swim needs.”
Lands’ End Mastectomy swim categories include:
Lands’ End also offers an 800 phone line (at 1-800-675-4853) to help with more detailed swim fit questions; with dedicated Swim Fit Experts that have been trained to address the specific swimwear needs of breast cancer survivors.
About Lands’ End
About Genae Girard
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