DODGEVILLE, Wis. (Oct. 9, 2012)
– The last few winters have most of the country confused about whether it’s January or June! Record snowfalls one winter and record high temperatures the next winter have weather experts wondering what Mother Nature will deliver for winter 2012!
“At Lands’ End, we understand cold weather and design outerwear that provides the best defense against all the elements that winter hands out. As the mercury goes down and the snow, wind and rain increase, everyone needs to adjust their wardrobe and add protective layers,” said Suzanne Bryant, Lands’ End vice president of design. “This year we have put together an outerwear collection for the entire family that is not only offering high-quality fabrications and design details, but also priced at an incredible value.”
The Best Wool Outerwear Lands’ End Has Ever Offered
According to Bryant, this season’s top outerwear trend is color. While wool jackets have traditionally been grounded in neutral colors like camel and charcoal, Lands’ End’s Luxe Wool collection for women is punched-up, vivid reds, greens, and yellows that make a powerful style statement. Not only is the color amazing, but the fabric is exclusively available at Lands’ End. This fabric is made from rich wool with a hint of sumptuous cashmere for a refined appearance and wonderfully soft touch. While all weaving was done in Italy, each and every detail has been meticulously chosen by Lands’ End’s team of outerwear experts — princess seams to lend shape, French envelope closure on the inside pocket and impeccable stitching for an elegant finish. The women’s Luxe Wool collection features five fashionable outerwear styles that will work easily into a woman’s wardrobe. Bryant says the military-inspired Luxe Wool Scoopneck coat is a style women will see in fashion magazines all winter. However, unlike others, the Lands’ End Scoopneck – and all of the Luxe Wool pieces for that matter – is priced at under $250, making it the best value on the market.
“We didn’t forget our male customers when we redesigned our men’s wool coat collection. Style and innovation were forefront in the design process,” said Bryant. “The classic and masculine wool outerwear we are offering features a special finish for the ultimate in water protection.” The five styles are all priced under $250 and are an incredible value given the design, fabric and innovative performance features.
“Down” right BEST
“We’ve been known for our amazing down jackets for nearly three decades,” commented Bryant. “However, each year we learn from our customers and continue to develop even better down jackets and coats that will provide the ultimate in warmth and style.” This year, women will love the new Ciré Down collection. The collection features a high-shine finish for a fashionable touch to a very warm and flattering coat with the 600-fill power down. The smallest details set this on-trend jacket collection apart from other options in the market. For women looking for more of a classic, signature down look, Bryant says women will love the Modern Down collection. A figure-flattering belt helps give this jacket shape and a “sporty” style, while the 600-fill power down and a water repellent finish will keep women warm and dry all winter long.
The Squall that started it all
This year, the iconic Lands’ End Squall® jacket will celebrate its 30th anniversary. Designed by Lands’ End founder Gary Comer for sailors on the Great Lakes, the Squall has remained largely untouched in its three-decade history. This year, for the first time in its history, the Squall has been seam-sealed and is wind- and waterproof. Reaching back to the jacket’s roots of sailing, the Lands’ End design team outfitted the entire crew of the Paul R. Tregurtha – the largest freighter on the Great Lakes – with the new Squall jacket. Wear-testing it in some of the harshest elements on Lake Superior, the Squall kept the crew warm and dry, with one crew member famously saying, “If this jacket will hold up out here, it will hold up anywhere!”
Quality & Value for Kids
Nowhere else will moms and dads have more coat choices, at a better value for their kids than at Lands’ End. Just like mom and dad, kids have their own waterproof and windproof Squall options this season. With benefits like Grow-a-Long™ sleeves, that let parents extend the length of the jacket by an inch and a half as the child grows; reflective piping; and SnowGuard wrist cuffs that keep snow and ice from getting in between the child’s glove and jacket sleeve – and priced at only $89; the Squall Parka is something both parents and kids will love.
For even more warmth, the new Northwest Passage Down Parka will keep kids warm in temperatures as cold as -20 degrees Fahrenheit. Inspired by an archived jacket Lands’ End founder Gary Comer wore on his trip through the Northwest Passage in the Arctic Circle, the Northwest Passage Down Parka has all the benefits of the Squall, along with a 600-fill power down for added warmth. In colors for everyone, boys will like the orange, blue, and red options, while girls will love the pink, purple, or ivory.
Parents know that kids’ outerwear isn’t always about playing in the snow. Whether it’s dress-up moments for school programs or to Thanksgiving at Grandma’s house, Bryant says parents have asked for more “fashion” outerwear choices for kids. This season, girls have a Wool Pea Coat made from the same great fabric as the women’s Luxe Wool collection and boys will be able to dress up with a Plaid Wool Coat that is classic, polished, and practical.
About Lands’ End
Lands’ End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands’ End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands’ End Shops at Sears and around the world. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).
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