|Recapturing Revenue with GENCO ATC
With lifecycles shortening and portfolios expanding, the number of devices and speed at which they are hitting landfills is growing. Meanwhile, damaged and discarded devices are costly expenses for manufacturers and operators. Brightstar identified this trend and acted quickly to create a solution to help its manufacturer and operator customers recapture lost revenue.
Brightstar and GENCO ATC, a leading global reverse logistics provider, formed an alliance to bring new sources of revenue to streams in varied markets around the world. Now, devices that are discarded or traded-in by consumers in one country, can be tested, repaired and distributed.
These renewed devices can then be distributed into markets where consumer demand is stronger. The combination of Brightstar’s global reach and GENCO ATC’s best-in-class test and repair services drive performance and profitability for its customers.