| |
Meeting Unplanned Demand
In 2010, Telesur, the telecommunications leader in Suriname, collaborated with Brightstar to improve forecasting and meet retailer demand. With the support of its Collaborative Planning, Forecasting and Replenishment (CPFR) process, Brightstar was able to maintain readily available inventory in the channel to satisfy unplanned demand spikes, which allowed increased activations through Telesur’s channel. Before launching its CPFR initiative, Telesur could see how many mobile phone handsets its retailers were buying, but not what they were selling. With shelf sell through as a demand signal, Telesur can forecast more accurately, boosting fulfillment and sales. Along the way, Telesur has discovered the importance of CPFR’s collaboration, planning and forecasting steps for precise replenishment.
For Telesur, the successful achievement of its CPFR benefits rested on the coordinated changes to the organizational structure and business processes of Brightstar, RIM and Telesur participants.
|
