You may know Brightstar as the world’s largest wireless distributor. But did you also know...

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Brightstar Provides Smarter Supply Chains

In our evolving industry, Brightstar understands that no two supply chains are alike. Our Supply Chain Optimization Services can be customized to meet your business needs – creating profitability and savings at every step of the value chain.

Device Portfolio Management
Today’s wireless consumers switch to the most cutting-edge device at the moment it becomes available, forcing product lifecycles to shorten. At the same time, smartphone proliferation means businesses need to offer a wider range of devices. Brightstar leverages its unique position in the wireless space to gather strategic market intelligence and provide valuable insight into this trend. Our device portfolio management tool provides profitability metrics per device in real time, enabling fast, accurate marketing decisions that maximize the profitability of the portfolio.

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NQ Mobile: Fighting Advanced Smartphone Security Threats

In 2011 we saw a dramatic increase in attacks on smartphones, as well as the level of sophistication of these threats. While we’re still seeing the same simple malware we’ve seen for years, rootkits, botnets, and other advanced forms of malware are now common.

Rootkits allow scammers to install software or spyware on phones and botnets “take over” devices for malicious purposes. Both of these tactics can be used to execute mobile banking attacks, which we’re seeing more of as mobile banking becomes more popular.

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Solving the Supply Chain

Jeff Gower
Supply Chain Services
Brightstar Corp

Brightstar experts gain deep insights into the challenges and opportunities facing key participants in the wireless industry and provide strategic solutions to enhance performance and profitability in each of their customers’ markets.  As the industry evolves, so too will Brightstar, developing new solutions to meet the needs of its customers. Take it from Jeff Gower, Supply Chain services expert at Brightstar.

Q: What are common pain points in the supply chain today and how does Brightstar help solve them?
A: One pain point that many of our customers face is that lifecycles are shrinking from twelve months, down to six months…in some areas, such as Hong Kong, it's even down to three months and it’s only going to accelerate. Using Brightstar’s trade-in and buyback services, an operator can generate loyalty by offering a new device before the contract ends.

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Meeting Unplanned Demand

In 2010, Telesur, the telecommunications leader in Suriname, collaborated with Brightstar to improve forecasting and meet retailer demand. With the support of its Collaborative Planning, Forecasting and Replenishment (CPFR) process, Brightstar was able to maintain readily available inventory in the channel to satisfy unplanned demand spikes, which allowed increased activations through Telesur’s channel. Before launching its CPFR initiative, Telesur could see how many mobile phone handsets its retailers were buying, but not what they were selling. With shelf sell through as a demand signal, Telesur can forecast more accurately, boosting fulfillment and sales. Along the way, Telesur has discovered the importance of CPFR’s collaboration, planning and forecasting steps for precise replenishment.

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Mobilizing the Retail Business

At the second day of Mobile World Congress, Brightstar’s Marcelo Claure, along with thought leaders from MasterCard, Scanbuy, Groupon and Taco Bell, held at panel session on ‘Mobilizing the Retail Business’ and how some of the most innovative companies today are bringing the mobile retail experience to life.

As the wireless supply chain provider of some of the world’s leading operators and retailers, Brightstar contributes a unique perspective into this evolving category. During his presentation, Marcelo advised that retailers should keep three things in mind:

The mobile retail ecosystem is changing
Mobile retail is changing into a multi-channel environment where consumers can shop seamlessly across many different touch points. The mobile shopping experience is now a well traveled path to purchase, along with brick-and-mortar and traditional online experiences.

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Recapturing Revenue with GENCO ATC

With lifecycles shortening and portfolios expanding, the number of devices and speed at which they are hitting landfills is growing. Meanwhile, damaged and discarded devices are costly expenses for manufacturers and operators. Brightstar identified this trend and acted quickly to create a solution to help its manufacturer and operator customers recapture lost revenue.

Brightstar and GENCO ATC, a leading global reverse logistics provider, formed an alliance to bring new sources of revenue to streams in varied markets around the world. Now, devices that are discarded or traded-in by consumers in one country, can be tested, repaired and distributed.

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About Brightstar

Brightstar is the world’s largest specialized wireless distributor and a leading global services company in a dynamic global growth industry, offering more than 100 customized solutions. Wherever your company needs support or expertise, Brightstar can provide it.

DID YOU KNOW?

• Brightstar is the exclusive manager of the world’s largest retailer’s mobile brand
• Brightstar has more than 1.65 million square feet of warehouse facilities in key locations globally
• Brightstar’s Tierra del Fuego factory produces 60 percent of handsets used in Argentina
• Brightstar delivers the leading handsets and accessories sold across Europe