This summer, Beck’s beer continues its long-standing support for today’s most original artists, by showcasing their creative work on a series of limited-edition art bottles.
Now through July 2012, all 12-ounce bottle labels will transform to display one of six original designs created exclusively for Beck’s. Artists include Grammy-nominated singer/songwriter M.I.A. from London, Aerosyn-Lex from New York, Bert Rodriguez from Los Angeles, Freegums from Miami, Geoff McFetridge from Los Angeles and Willy Chyr from Chicago.
“To me, as an artist, there is a responsibility that goes with the opportunity to create art and put it out there in the world, whether it’s on a Beck’s bottle or you’re hanging it up in a gallery,” said singer/artist M.I.A., who debuted her new song “Bad Girls” earlier this year and will release a single in June, with an album to follow in the fall.
For more than 25 years, Beck’s has been a supporter of the arts and a champion of independent thinking. Beck’s has featured the work of legendary artists such as Andy Warhol, Yoko Ono, Damien Hirst and Jeff Koons – many before they became cultural icons. Beck’s selected these six artists for the new U.S. labels based on the originality of their accomplishments in the artistic and graphic design world.
“We are always looking to support artists who are doing really interesting and groundbreaking work. The stuff that may go unnoticed at first, but can’t be ignored,” said Chris Curtis, brand manager for Beck’s. “These artists are shaping our culture and we are excited to share their creative ideas with Beck’s drinkers around the country.”
About the artists:
- M.I.A. – London
An artist of many mediums since childhood, the Sri Lankan-born, London-bred Mathangi “Maya” Arulpragasam began her music career in 2000 with encouragement from electro-clash icon Peaches. Beginning in 2005 with her first album, her work has been released to unanimous international critical praise for its deft mixture of politics, social consciousness and inimitable genre-blending. M.I.A.’s label design for Beck’s is untitled.
- Geoff McFetridge – Los Angeles
McFetridge is one of the world’s most established graphic artists. His work includes title-design for the skateboard company Chocolate, and a number of acclaimed television shows and cinematic features. McFetridge’s label design is titled One of All of Us.
- Aerosyn-Lex – New York
Aerosyn-Lex Meštrovic´ is a designer and calligrapher. Originally from Buenos Aires, Argentina, Meštrovic´ is a graduate of both Pratt Institute and Temple University of Japan, and has lived and worked in New York and Tokyo. Meštrovic«’s label design is titled AQUARELLVM.
- Bert Rodriguez – Los Angeles
Rodriguez is a performance artist who does not limit himself to working within a set range of media and is unencumbered by commitment to any identifiable style, genre or method of expression. Rodriguez’s label design is titled Where I Need The Most Cheering Up.
- Freegums – Miami
Peruvian-born Alvaro Ilizarbe is the artist and designer behind Freegums. Miami-based, he explores space, patterns and the energy that lies in-between. Freegums’ label design is titled A Bit of Spacial Tension.
- Willy Chyr – Chicago
The combination of degrees in physics and economics, alongside time spent with Le Vorris & Vox Circus where he learned how to twist balloons, has resulted in Chyr’s incredible science-inspired artworks of stunning inflated balloon sculptures. Chyr’s label design is titled A Glimpse of Something Ephemeral.
Beck’s is a leading global beer brand sold in nearly 90 countries. For more information on Beck’s limited-edition art bottles, including photos of each artist’s design and original video content about their work, visit Facebook.com/BecksBeer or YouTube.com/BecksBeer.
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