Looking for coverage in this year’s holiday gift guides? Create a digital gift guide loaded with images and useful info. Send it to long-lead publications now. Then, redistribute it to short-lead outlets in the fall to maximize your coverage.
See examples of holiday guides here, here and here.
PROJECT SPOTLIGHT
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this recent New Media Release PWR created for Caress. Loaded with video, images and lots of useful info for journalists and bloggers, it was a real hit!
Clearly, demand for online video is growing and the benefits of incorporating video in your email campaigns are growing right along with it. This is not only true for your email campaigns, but also for your websites, blogs and social media platforms.
But where do you start? At PWR, we’ve enjoyed working on a variety of highly effective video projects. Watch the video below to see our Managing Partner, Malayna Williams, discuss what we’ve learned and share a few thoughts regarding how you can successfully incorporate video into your digital plans, including a brief overview of the benefits of video, thoughts on accessibility issues and production options, tips on how to make your video sharable, and even editing advice for PR professionals.
Video is a truly rewarding medium. If you’re a marketing professional, video is an engaging way to tell your story. For PR professionals, the needs of journalists and bloggers to create content means video is a great way to get them to tell your story. Add rising access to high-speed internet, the decreased cost of video production, and the growing demand to create digital campaigns that are relevant, stand out from clutter, and grow relationships and...voila, video is an exceptional tool.
We hope you’ve found ours useful and look forward to chatting with you soon. Get in touch!
*SOURCE: David Daniels, VP, Forrester Research, May 2009.
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