| Are you using personalization to make your direct mail pieces more effective? Modern technology enables senders to go beyond just putting a personalized name on a print piece. Now, you can make your direct mail speak directly to your prospect’s area of interest. For example, if your prospect is interested in your Massage Therapy program, include massage related imagery, populate the piece with relevant text, share specifics about that program, and offer details on the industry outlook and even potential employers. Making each direct mail piece relevant using highly targeted images and text delivers higher enrollments! |
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