|If you think Direct Mail is passé, think again. Direct Mail continues to deliver great response rates if done right. First, use color, size and eye-catching graphics to cut through the clutter and get your message across. Second, get creative with your offer. When it comes to Direct Mail, the creative, the list and the offer all count but we’ve seen response rates double when the right offer is employed. Schools sometimes struggle with this aspect of a Direct Mail piece, but an innovative approach can really pay off. So don’t miss out on what Direct Mail can do for you. Use it wisely and watch those response rates soar!