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Welcome to the INner circle!

Today, we wanted to deliver some new ideas to help you generate more starts and enrollments and give you a quick update on what’s happening with Norton|Norris and our many innovative clients. We’re always happy to hear from you so get in touch anytime.

 

Four Characteristics of Great
Admissions Professionals

It is a rare occurrence when you find someone who seems to be born for the role of an admissions representative. You know the type – they just seem to naturally connect with people and consistently make or exceed enrollment goals.  So where do these people come from?  And how can we find more of them? Can we develop all reps to be more “natural” sales people? It's not just good luck.

Click here to find out how you to make your sales reps true aces...

 

Web-to-Phone Shops Tell the Story
Looking for a quick way to assess some of the most important aspects of your admissions process?  Commission a web-to-phone shop. In just a few days you’ll discover:

The time it takes your team to respond to a web lead
The number of times a caller gets bounced
The amount of time on hold
The quality of the outbound call
The ability of your reps to handle objections to scheduling a visit
Whether confirmation calls are being made
What happens when your visits “no-show”

Web-to-phone shops are fast, affordable and highly informative. If you want more information on your admissions process, contact Vince—he’s always happy to help.

 

What Reps REALLY Say... Speaking with Integrity
“If it is not right do not do it, if it is not true do not say it.” – Roman Emperor Marcus Aurelius AD 121-180

What does it mean to speak with integrity?  I’m sure you could consult Webster’s latest edition for the official definition or talk to a common day philosopher to hear a lengthy dissertation on what it means to speak with integrity; but a short answer might be . . . to speak the truth, keep your promises, and choose to live by your word. 

Click here to learn more about what we've heard reps say...


Direct Mail Lifts Online
Conversions by 50%, Again!

Unbelievable? Amazing? Whatever adjective you use to describe the results, it’s true.  This past quarter, we launched a mail test for an online college. We sent four pieces of personal, relevant direct mail to prospects over a 60-day period. By using a control group that received no mail we were able to compare populations and track results.  When the results were compared, we were pleased to learn that the conversion of lead-to-starts increased by more than 50% for the “mailed group.”

Click here to learn more and see personalized direct mail examples...

 

Combining Community and PR
is the Key to Media Success

Ross Medical Education Center in Port Huron, MI recently held a grand opening for its new location in conjunction with a food drive, with donations to be distributed by the local Red Cross. An announcement ran in the area’s largest newspaper and the event was covered by WDIV-TV in Detroit. The result? The school collected 3 huge bins of food for needy citizens and they enjoyed some positive media exposure.

Norton | Norris worked with the school by holding various planning meetings prior to the event and contacting the media in a timely manner to ensure a successful grand opening.

Click here for tips on combining community and PR...

 

Kudos from Our Clients
We love to hear from our clients and learn more about how we can provide you with valuable information to use at your school. Here are a few recent comments about some of our webinars and presentations:

Click here to to read what our clients are saying....

 

Welcome to Our New Employees
Brent Goodale is the Manager of Video and Digital Media. Brent’s passion and expertise lies in all forms of digital media. His background includes filming and editing corporate training videos, promotional videos and commercials, as well as working with motion graphics. He received a bachelor’s degree from Columbia College in Chicago.

Lavonna Tatum-Tunstall is the project manager and oversees all of our day-to-day client projects, making sure they’re within budget and delivered on time.  Prior to joining Norton ׀ Norris, Inc., she served as an account manager and was responsible for a variety of print, web and video projects at major creative agencies in the Chicago area. Lavonna holds a bachelor’s degree in advertising from Bradley University.

 
About Norton ׀ Norris, Inc.
Based in Mokena, Illinois, Norton | Norris Incorporated is a firm that specializes in Tactical Enrollment Management®. Managing partners Dr. Jean Norris and Mr. Vince Norton have 50 years combined experience in higher education to solve marketing and enrollment challenges for colleges and universities across the country. More information can be found by visiting www.nortonnorris.com or calling (708) 478-1144.
   
Authors' Corner
Featured authors include:
 

Vince Norton
Dr. Jean Norris
Chris Hester
Dianne Kleber