Improve Conversion Metrics – and Increase Starts
Yesterday's sales methods don't fit the way today's students buy. Today, you need to get below the surface and connect with more prospects. The new, ethical recruiting method, 7/8ths Selling®, helps experienced admission professionals improve sales performance.  

Know Your Staff is on Track and in Compliance
Are you taking advantage of mystery shoppers? If not, you should be! Mystery shoppers help you know exactly what prospective students experience when they explore your school. From the initial phone contact to campus visits, our mystery shoppers evaluate more than 50 checkpoints to assess admissions staff performance, giving you the information you need to improve performance.

Coaching Tip: Spring Cleaning – Looking at Life Through Clean Windows
by Dianne Kleber
Spring is here! The change of season brings about new beginnings and...spring cleaning?  You bet! I don't know about you, but I love to wash the dirt and grime of winter off my windows so that the rays of the spring sun can light up my home. The same is true about the 'windows' in our lives, our work, and our relationships. Isn't spring a good time to wash all of those windows, too?

"The 800 lb. Gorilla in Your Admissions Office" Webinar Attracts Hundreds of Attendees
In March, 67 unique colleges, schools, universities and technical schools joined in to uncover the secret.  Admissions representatives everywhere know what the "800 lb. Gorilla" is – it's the fact that old methods of selling simply aren't effective anymore. In the webinar, "The 800 lb. Gorilla in Your Admissions Office," Dr. Jean Norris discussed how the buying cycle for prospective students has changed, and how 90 out of 100 qualified leads end up walking away because schools aren't embracing these changes.

Public Relations Tip: Don't Discount the Web
by Chris Hester
As newspapers across the country continue to cut staff, offer buyouts or fold completely, some have chosen to move their entire operations to the web, such as the Seattle Post-Intelligencer. Therefore, when it comes to contacting a reporter about your school, you need to consider both the print staff and the online staff. Usually, you can find the names, titles and departments under the "Contact Us" section.

Marketing Tip: Mining Your Database
by Vince Norton
In the career college industry, too many people believe that leads generated in January, February and March will all enroll in April. But, based on the "new" economy, we recommend this simple exercise: when analyzing your start data, drill down and look at the date of the initial inquiry. The findings may surprise you. 

Marketing Campaigns Win Prospects and awards
Norton Norris is pleased to help clients improve sales performance—and delighted when national organizations
recognize our clients for outstanding marketing.