Englewood Cliffs, NJ – March 19, 2009 – Style guru Carson Kressley has stepped into the closet of one of Hollywood's most fabulous fashionistas, Kim Kardashian, to reveal the secret behind iconic style - beautiful skin. He is showing women everywhere how to make skin their ultimate fashion statement and shower on their look with the new Caress® Skinwear Collection of body washes and beauty bars that give women gorgeous skin they will want to flaunt. Carson will unveil sexy skin-revealing fashions and give women a chance to win a style-packed trip to NYC Fashion Week.

"Style is all about finding your best look and flaunting it with confidence," says Kressley. "The secret to great style begins (shhh… in the shower) with gorgeous skin. That's why I'm thrilled to showcase skin as the ultimate fashion statement for the launch of the Caress Skinwear Collection."

To show women the season's hottest looks, Caress and Carson are pulling inspiration from one of the industry's most stylish stars, Kim Kardashian. With a closet big enough to get lost in, Kim is no stranger to fashion and shares her secrets for looking fabulous.

"Gorgeous skin is always in style on the red carpet, so when I want to make a statement I know my skin has to look beautiful and even toned," says Kardashian. "One of my favorite finds is the new Caress Evenly Gorgeous body wash – it has karite butter and burnt brown sugar … it makes my skin look and feel amazing. The Caress Skinwear Collection compliments my entire wardrobe and gives me beautiful skin right out of the shower."

Women everywhere can now make skin their ultimate fashion statement with a chance to win VIP access to NYC Fashion Week, a NYC shopping spree and a private consultation with Carson. They can visit www.caressyourstyle.com to enter for a chance to win and come back every week to access new video style tips from Carson and see the Caress inspired look of the week for a chance to win a $100 gift card to create their own look. They can also design and dress up their own stylish avatar to send to friends and share beauty and fashion secrets. Caress is also offering free samples of the new Caress Evenly Gorgeous body wash at the website (while supplies last).

To give women a head-start on making skin their ultimate fashion statement, Carson shares a few of his must-have tips for the season:

• The Look: Even Toned – Take a cue from celebrities on the red carpet and get ready to show some skin in this season's "it" style … the one shoulder dress or blouse. This asymmetrical look flatters every body type and reveals your best accessory – gorgeous, even toned skin. Go bold and show it off with Caress Evenly Gorgeous body wash.
  
  
• The Look: Radiant – Embrace your wild side and go for bold in this season's eye catching prints. Whether it's a flirty floral, graphic print or bright bold color – step out of your comfort zone and reveal a bold new style. Try Caress Glowing Touch body wash for skin that is gorgeously glowing to complete your look.
  
  
• The Look: Silky – Absolutely every woman needs a little black dress in her closet – they are classic, universally flattering and can work for every occasion (date, work, weekend). Find a simple style that suits your body type and lets your skin take center stage. You can even update a style you already have by adding a fabulous statement necklace or a bright hued belt and stilettos. Flaunt your chic look with skin that is irresistibly silky everyday with Caress Daily Silk body wash.

Making Skin Your Ultimate Fashion Statement with The Caress Skinwear Collection

Just like women change their outfits every day, they can now shower on different looks with the Caress collection of body washes and beauty bars for even toned, radiant or silky skin. The latest look is the Caress Evenly Gorgeous Exfoliating body wash and beauty bar. With burnt brown sugar and karite butter, it gently exfoliates and moisturizes to reveal beautiful, even toned skin. New Caress Evenly Gorgeous is available at food, drug and mass retailers nationwide. The body wash is offered in 18 oz. (SRP $4.49) and 12 oz. bottles (SRP $3.50). Beauty bars are available in 2-bar (SRP $2.99), 4-bar (SRP $4.49), 6-bar (SRP $6.49) and 8-bar (SRP $7.99) packages.

The Caress Skinwear Collection also includes the following looks:

• For an Exotic look: Caress Brazilian and Moroccan Exotic Oil Infusions Body Washes
• For a Luxurious look: Caress Cashmere Luxury Silkening Body Wash
• For a Renewed look: Caress Tahitian Renewal Exfoliating Body Wash and Beauty Bar
• For a Pampered look: Caress Berry Indulging Body Wash