A: Although only a small percentage of journalists told us in our recent survey that they wanted access to audio/video (15% said audio was important and 19% said video was important), this percentage is up from past surveys. However, we are finding that broadcast quality video/audio is not more important than in the past.  Rather, journalists want access to the additional information audio/video can provide and, more importantly, many are on the look out for web content and video especially fills the need nicely.

Here at PWR, we make it easy and efficient to include video/audio.  You can see a recent example below but we have many more success stories and would be happy to discuss how to use rich media in your next release so reach out anytime.

Click here to see Caress EPK which includes audio and video.