WASHINGTON,
DC (June 17, 2008) – For
decades, shutterbugs have dreamed of having one of their
best shots appear in the pages of National Geographic magazine. Now,
just as millions of Americans are dusting off their cameras
to capture their summer memories and travels, that dream
is within reach for one lucky photographer whose photograph
will be featured in an Energizer® Ultimate Lithium ad
that will run in the December 2008 issue of the magazine.
Not only will the winning photo be a part of an exciting,
new ad in National Geographic for Energizer® Ultimate
Lithium – the world’s longest-lasting batteries
for high-tech devices, the winner will also receive a National
Geographic Expeditions trip to Tanzania and Zanzibar accompanied
by a National Geographic expert. Both represent one-of-a-kind
opportunities for one gifted amateur photographer.
Those interested in entering the “Energizer® Ultimate
Photography Contest” may do so online by visiting www.nationalgeographic.com/
energizer and submitting their best work. Photos
should be submitted in one of the following thematic categories: adventure
and exploration, travel, weather, science, people and cultures,
festivals and celebrations, wildlife and nature, and space.
A winner in each category will be selected in July, at which
time Americans will then be asked to vote online for the photo
they think should be included in the Energizer ad that will
be published in National Geographic.
The photo contest celebrates a new name and identity for Energizer® Ultimate
Lithium, the world’s longest lasting AA and AAA batteries
in high-tech devices. Formerly known as Energizer® e2® Lithium®,
Energizer® Ultimate Lithium lasts up to 8X times longer
in digital cameras (Versus Energizer® MAX®. Varies
by camera.). Energizer® Ultimate Lithium not only
meets the power demands of digital cameras and flash units,
but also those of other high-tech devices like GPS systems
and wireless headsets.
"Reliability is a big deal for me when I'm choosing equipment," said
Jim Richardson, acclaimed National Geographic photographer
and judge for the Energizer® Ultimate Photography Contest. "Long-lasting
batteries that can function in extreme temperatures help me
get the job done, and let me concentrate on more important
things – like getting great pictures."
In addition to the extreme long life, the batteries are 33
percent lighter than ordinary alkaline batteries and perform
in extreme temperatures from -40° to 140° degrees
Fahrenheit (-40° to 60° degrees C), making them ideal
for professional and amateur photographers.
“We’re proud to partner with National Geographic
on this contest,” said Betsy Laakko, director of Battery
Marketing for Energizer. “National Geographic has
long-represented excellence in the field of photography, and
Energizer® Ultimate Lithium helps provide the portable
power that all photographers need.”
If online submission is not possible, entries for the “Energizer® Ultimate
Photo Contest” will also be accepted by mail, provided
the photos submitted are no larger than 8 x 10 inches and are
accompanied by an entry form (also available by visiting www.nationalgeographic.com/
energizer) or a 3 x 5 inch card with the photographer’s
name, address, e-mail address and telephone number. The
materials may be mailed to the following address:
Energizer® Ultimate
Photo Contest
c/o National Geographic Society
1145 17th Street, NW
Room 7623
Washington, D.C. 20036-4688
Deadline for entries is 11:59 p.m. EDT July 25, 2008, for
online submissions. Those sent by mail must be postmarked
by July 25, 2008, and received by August 1, 2008.
Noted National Geographic photographer Jim Richardson will
judge the entries and determine the category winners based
on the following criteria: extent to which photo captures the
essence of the theme selected (25 percent), composition (25
percent), clarity and technical quality (25 percent), and creativity
(25 percent).
Each of the eight category winners will receive a photography-themed
package valued at more than $300 and comprised of Energizer® Ultimate
Lithium batteries; a “Gear on Assignment Earth Explorer” shoulder
bag; a VuPoint Film Scanner, which enables users to scan strips
of negatives or color slides and convert them to 5 megapixel
digital files via a USB port; and the National Geographic
Ultimate Field Guide to Photography.
Each of the category-winning photos will be posted online
at www.nationalgeographic.com/energizer in
mid-August, and visitors to the site will then be asked to
cast their vote to determine the grand prize winner of the “Energizer® Ultimate
Photography Contest.” The voting period will extend
from August 15 to August 28, with the grand prize winner being
announced on or about September 22, 2008.
# # # |
