Welcome to the first issue of Power Lines. We look forward to sharing ideas and insights quarterly regarding electronic communications. In this issue, you will find:

• Advice on using segmentation to improve results
• Seven tips for improving the open rate of your email
• Results from a recent survey of journalists

We hope the information is useful to you and will continue to provide valuable advice. If there is anything you would like to know about how to use email more effectively and interactively, please email us and we will respond to your question in a future issue.   

As innovators in the electronic communications space, we are always looking for ways to help our clients more effectively communicate with their target audiences. One unique advantage of email is its ability to target messages directly to the recipient. Are you trying to reach professional women who travel frequently? Journalists who cover the food beat? Fathers in the Northeast? By segmenting your list, and creating messages specific to each segment, you can efficiently and effectively personalize your message. Click here to learn more.

How can you get your email to capture the attention of recipients and entice them to pay attention? Business-to-business email open rates range from 10% into the 20% range, according to the Email Benchmark Guide of 2006.

Here at PWR New Media, we aim to beat that average. The email opening rates of our projects average approximately 22%. Here are a few things we suggest to improve the opening rate of your email. Click here to learn more.

PWR recently conducted a survey of journalists in newsrooms across America.  We wanted to know more about the state of newsrooms today, how journalists prefer to receive press releases, and what information they found useful when receiving press release or press kit information.

Nearly 200 journalists participated in our survey, giving us a clear snapshot of journalists' needs. Click here to learn more.