It’s an ongoing
battle. PR professionals are working hard to get press coverage while
journalists are handling larger workloads due to staff cuts and the
increased role of the web. Getting coverage is often a split-second
decision based on whether journalists and bloggers can pull together
the information needed for an article quickly and effectively.
So how do you break through the clutter to maximize traditional and
on-line exposure? PWR’s New Media Releases are the answer.
New Media Releases (NMRs) give journalists and bloggers what they need:
social media enabled and media rich releases loaded with images, audio,
video, links, blogs and more. And, unlike traditional press release
distribution, our NMRs land directly in the inboxes of targeted journalists’ computers
and handhelds enabling us to track and report on activity.
Feel free to browse through to see how, at PWR New Media, innovation
meets execution. And please contact
us to learn more about how PWR can give your NMR the
power it needs to succeed.
We look forward to learning more about you and your release.